• MarTech Today
  • Sections
    • Ads
    • Marketing
    • Content
    • Sales
    • Analytics
    • Management
    • Resources
    • More
    • Home
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Mgmt
  • Resources
  • More
  • Events
  • SUBSCRIBE

MarTech Today

MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Management
  • Resources
  • More
  • Events
  • Newsletters
  • Home
MarTech Today Newsletter

MarTech Today: IAB Tech Lab’s new OpenDirect and OpenData, crawler access for Google Adsense & Facebook ‘fixes’ News Feed

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: IAB Tech Lab releases OpenDirect 2.0 and OpenData 1.0 Jan 12, 2018 by Barry Levine OpenDirect is the latest spec for direct sales between publishers and advertisers, and OpenData offers unified […]

Barry Levine on January 16, 2018 at 9:00 am
  • More

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

  • IAB Tech Lab releases OpenDirect 2.0 and OpenData 1.0
    Jan 12, 2018 by Barry Levine
    OpenDirect is the latest spec for direct sales between publishers and advertisers, and OpenData offers unified terms for campaign analytics
  • The MarTech Minute: Swrve partners with Segment, Symphony combines divisions and more
    Jan 12, 2018 by Robin Kurzer
    The martech week in review: News and announcements in marketing technology this week that you might have missed.
  • ‘Marketing doesn’t drive revenue, sales does’ (and other myths)
    Jan 12, 2018 by Sonjoy Ganguly
    Gone are the days when sales took all the glory after closing a deal. Columnist Sonjoy Ganguly believes marketing and sales need to work hand-in-hand to effectively drive ROI.

From Marketing Land:

  • For Google AdSense publishers experiencing recent ad fulfillment issues, crawler access might be the problem
    Jan 12, 2018 by Ginny Marvin
    AdSense has made some changes in the way it buys ads on the Google Display Network that are impacting monetization for some publishers.
  • Facebook moves to ‘fix’ the News Feed by de-emphasizing commercial content
    Jan 12, 2018 by Greg Sterling
    The company said it’s trying to prevent posts from “businesses, brands and media” from crowding out “the personal moments that lead us to connect more with each other.”

From Around The Web:

  • 6 Email Template Design Tips You Should Always Follow, AWeber
  • Shopping app use jumped 54% in 2017, Mobile Marketer
  • Think Twice About Automating Your Marketing, CMS Wire


About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

Channel: MarTech Today Newsletter

Subscribe to receive daily martech news and expert insights. See terms.

Processing...Please wait.


We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

Next Event: Sept. 14-15

Available On-Demand: March 2021

Available On-Demand: October 2020

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • Gartner Magic Quadrant for Digital Experience Platforms
  • Selecting a Customer Data Platform For Your Organization: The 2020 Gartner Market Guide
  • The Complete Guide to Web Core Vitals
  • The New Era of Automation in SEO
  • Nielsen Annual Marketing Report: Era of Adaptation
See More Whitepapers

Webinars

  • Drive Customer Engagement with the Power of Personalization
  • 7 Use Cases That Prove Why You Should Implement DAM
  • Accelerate Your SEO & Content Marketing Program with 4 Key Milestones
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

On-Demand Free Training

Receive daily martech news and analysis.

Channels

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • Home

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2021 Third Door Media, Inc. All rights reserved.