MarTech Today: IAB Text Lab’s revised ads.txt for apps, a blended ABM & LinkedIn’s new privacy setting
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: IAB Tech Lab issues revised ads.txt for apps Nov 30, 2018 by Barry Levine The spec for app-ads.txt brings ad inventory verification to apps. The MarTech Minute: Sublimes’ new mobile ad […]
Barry Levine on December 3, 2018 at 9:00 am

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
From MarTech Today:
- IAB Tech Lab issues revised ads.txt for apps
Nov 30, 2018 by Barry Levine
The spec for app-ads.txt brings ad inventory verification to apps. - The MarTech Minute: Sublimes’ new mobile ad units, emotion measurement from MetrixLab, lots of exec moves
Nov 30, 2018 by Robin Kurzer
The martech week in review: News and announcements in marketing technology this week that you might have missed - Wanted: Nominations for this year’s ‘Naughty & Nice’ list
Nov 30, 2018 by Barry Levine
Who in marketing, advertising or search deserves a candy cane – or a lump of coal – for what they’ve done in 2018?
- How to make a blended ABM approach a reality
Nov 30, 2018 by Jessica Fewless
Here are some practical tips to help marketers confidently transition to the right blended ABM strategy.
From Marketing Land:
- Facebook confirms searches performed off the platform do not influence Facebook search results
Nov 30, 2018 by Amy Gesenhues
The company issued an explainer on how Facebook search works. - Chevron storytelling uses purposeful immersive experiences to engage stakeholders
Nov 30, 2018 by Lisa Peyton
While a brand like Chevron may not seem an obvious choice for immersive experiences, they found success using AR and VR to explain key Chevron narratives. - LinkedIn’s new privacy setting prohibits marketers from exporting emails
Nov 30, 2018 by Amy Gesenhues
A new privacy setting allows users to keep their email address from being downloaded.
From Around The Web:
- Microsoft Is Worth as Much as Apple. How Did That Happen?, New York Times
- What Is Customer Experience Management?, CMS Wire
- The Fourth Industrial Revolution Built On Blockchain And Advanced With AI, Forbes
- Is The IAB’s Consent Framework In Trouble?, Ad Exchanger