MarTech Today: IAB Text Lab’s revised ads.txt for apps, a blended ABM & LinkedIn’s new privacy setting

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• IAB Tech Lab issues revised ads.txt for apps
  Nov 30, 2018 by Barry Levine
  The spec for app-ads.txt brings ad inventory verification to apps.
• The MarTech Minute: Sublimes’ new mobile ad units, emotion measurement from MetrixLab, lots of exec moves
  Nov 30, 2018 by Robin Kurzer
  The martech week in review: News and announcements in marketing technology this week that you might have missed
• Wanted: Nominations for this year’s ‘Naughty & Nice’ list
  Nov 30, 2018 by Barry Levine
  Who in marketing, advertising or search deserves a candy cane – or a lump of coal – for what they’ve done in 2018?
  
• How to make a blended ABM approach a reality
  Nov 30, 2018 by Jessica Fewless
  Here are some practical tips to help marketers confidently transition to the right blended ABM strategy.

From Marketing Land:

• Facebook confirms searches performed off the platform do not influence Facebook search results
  Nov 30, 2018 by Amy Gesenhues
  The company issued an explainer on how Facebook search works.
• Chevron storytelling uses purposeful immersive experiences to engage stakeholders
  Nov 30, 2018 by Lisa Peyton
  While a brand like Chevron may not seem an obvious choice for immersive experiences, they found success using AR and VR to explain key Chevron narratives.
• LinkedIn’s new privacy setting prohibits marketers from exporting emails
  Nov 30, 2018 by Amy Gesenhues
  A new privacy setting allows users to keep their email address from being downloaded.

From Around The Web:

• Microsoft Is Worth as Much as Apple. How Did That Happen?, New York Times
• What Is Customer Experience Management?, CMS Wire
• The Fourth Industrial Revolution Built On Blockchain And Advanced With AI, Forbes
• Is The IAB’s Consent Framework In Trouble?, Ad Exchanger

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.