MarTech Today: IAB Text Lab’s revised ads.txt for apps, a blended ABM & LinkedIn’s new privacy setting

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• IAB Tech Lab issues revised ads.txt for apps
  Nov 30, 2018 by Barry Levine
  The spec for app-ads.txt brings ad inventory verification to apps.
• The MarTech Minute: Sublimes’ new mobile ad units, emotion measurement from MetrixLab, lots of exec moves
  Nov 30, 2018 by Robin Kurzer
  The martech week in review: News and announcements in marketing technology this week that you might have missed
• Wanted: Nominations for this year’s ‘Naughty & Nice’ list
  Nov 30, 2018 by Barry Levine
  Who in marketing, advertising or search deserves a candy cane – or a lump of coal – for what they’ve done in 2018?
  
• How to make a blended ABM approach a reality
  Nov 30, 2018 by Jessica Fewless
  Here are some practical tips to help marketers confidently transition to the right blended ABM strategy.

From Marketing Land:

• Facebook confirms searches performed off the platform do not influence Facebook search results
  Nov 30, 2018 by Amy Gesenhues
  The company issued an explainer on how Facebook search works.
• Chevron storytelling uses purposeful immersive experiences to engage stakeholders
  Nov 30, 2018 by Lisa Peyton
  While a brand like Chevron may not seem an obvious choice for immersive experiences, they found success using AR and VR to explain key Chevron narratives.
• LinkedIn’s new privacy setting prohibits marketers from exporting emails
  Nov 30, 2018 by Amy Gesenhues
  A new privacy setting allows users to keep their email address from being downloaded.

From Around The Web:

• Microsoft Is Worth as Much as Apple. How Did That Happen?, New York Times
• What Is Customer Experience Management?, CMS Wire
• The Fourth Industrial Revolution Built On Blockchain And Advanced With AI, Forbes
• Is The IAB’s Consent Framework In Trouble?, Ad Exchanger

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.