MarTech Today: IAB’s annual report on data, Lotame introduces Precision Audiences & ways AI will revolutionize email marketing

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• IAB data report: More investment, more confidence, more interest in AI and blockchain
  Feb 12, 2018 by Barry Levine
  The third annual study finds that marketers feel more able to retrieve value from data-powered initiatives.
• Lotame introduces Precision Audiences to boost its data accuracy
  Feb 12, 2018 by Barry Levine
  The DMP is now employing machine learning to find more accurate sets of gender/age-based segments of users.
• Three ways AI will revolutionize email marketing
  Feb 12, 2018 by Kyle Henderick
  The promise of artificial intelligence has put stars in many marketers’ eyes, but it’s not always clear what’s hype and what’s real. Contributor Kyle Henderick lays out some tactics that can be employed today.

From Marketing Land:

• Microsoft’s Cortana comes to iPad, ChromeOS devices to get Google Assistant
  Feb 12, 2018 by Greg Sterling
  Google, Microsoft, Amazon and Apple are putting their assistants on all the devices they possibly can.

From Around The Web:

• A Rare Peek Inside The Tech Stacks Of Two Mobile Marketers, AdExchanger

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.