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MarTech Today: IAB’s draft header bidder standard, past the hype of data practices & more

Barry Levine on June 20, 2017 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

IAB posts draft standard for header bidding containers
Jun 19, 2017 by Barry Levine
The eight-page document, now out for comments, outlines tech considerations for how the containers should integrate with ad servers.
Five indicators of whether you’re doing everything you should with your business’s data
Jun 19, 2017 by Jeff Allen
You think you’re doing pretty well until a colleague comes back from a conference spouting buzzwords and asking questions. Columnist Jeff Allen gets past the hype and reveals the key questions you should be asking about your company’s data practices.

From Marketing Land:

The State of Digital Advertising 2017
Jun 16, 2017 by Digital Marketing Depot
Marin Software interviewed top digital marketing managers around the world to discover the trends, opportunities, and challenges they face in 2017. Download the report to learn the current state of the industry, plus expert tips and recommendations for success. Highlights include: Marketers’ top priorities for 2017.

From Around The Web:

Will Amazon become a force in fintech?, TechCrunch
Sizmek Adds Digital Audio Channel to Ad Server; Provides Buyers with Access to Programmatic Audio Through StrikeAd DSP, Globe Newswire
Sonobi To Build 3rd Largest Addressable Digital Marketplace, PR Newswire
3 European Martech Trends Affecting Brands in 2017, Contently
3 Marketing Tech Trends Every Executive Should Consider, MarTech Advisor
Buying Marketing Software: Issues to Consider and Helpful Tips, MarketingProfs
Survey: 45% of retailers plan to use AI in next 3 years, Retail Dive
Why Ad Tech Companies Need a Data-Driven Product Strategy, Adweek

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.