MarTech Today: IAB’s GDPR framework, the strategy behind Amazon’s Ring acquisition & Drawbridge pulls out of Europe

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• IAB Europe unveils its GDPR Transparency & Consent Framework
  Mar 8, 2018 by Barry Levine
  Advertisers, say hello to the Daisybit.
  
• What’s the real strategy behind Amazon’s acquisition of Ring?
  Mar 8, 2018 by Barry Levine
  For the CMO of CDP Treasure Data, it’s not just ‘the last mile.’ It’s really about more data to completely map the consumer experience.
• The future of retail is Generation Z-dependent — and martech is the way to reach them
  Mar 8, 2018 by Rohit Gupta
  Contributor Rohit Gupta outlines three steps retailers must take to evolve for the changing expectations of a new generation coming of age.
• TVSquared adds ‘who’ to its TV performance tracking by partnering with LiveRamp’s IdentityLink
  Mar 8, 2018 by Barry Levine
  Now, the service can track the digital impact of broadcast TV ads across devices and report back demographics to the brand.
• Ad fraud allegations continue to besiege Newsweek Media Group
  Mar 8, 2018 by Ginny Marvin
  DoubleVerify says it found fraudulent code on the company’s Newsweek and International Business Times domains.
• Accelerating your AI journey — 5 steps to get CMOs started
  Mar 8, 2018 by Jim Yu
  Contributor Jim Yu encourages marketers to avoid getting bogged down in learning AI technology, but suggests they instead focus on what can be done with it.
• Drawbridge pulls its ad business out of Europe ahead of GDPR
  Mar 8, 2018 by Robin Kurzer
  As the deadline for GDPR compliance nears, will other companies follow suit?

From Marketing Land:

• Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idle
  Mar 8, 2018 by Ginny Marvin
  The feature works automatically with DoubleClick AMP ad tag and for ad networks using Fast Fetch.
• YouTube Studio moving out of beta with 3 new metrics & redesigned dashboard
  Mar 8, 2018 by Amy Gesenhues
  Creators will soon have access to impressions, click-through rates and unique viewer metrics to measure how their videos are performing.
• 30 questions to ask that so-called PPC ‘expert’ before hiring him/her
  Mar 8, 2018 by John Lincoln
  Just say no to the expert if he/she can’t answer the following 30 PPC, content and remarketing questions, says contributor John Lincoln.
• The ultimate guide to bot herding and spider wrangling
  Mar 8, 2018 by Stephan Spencer
  In Part 1 of a three-part series, Columnist Stephan Spencer does a deep dive into bots, explaining what they are and why crawl budgets are important.

From Around The Web:

• International Ecommerce Issues: How to Diagnose through Data, Shopify
• Morningstar shares their marketing stack in The Stackies, Chief Marketing Technologist

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.