• MarTech Today
  • Sections
    • Ads
    • Marketing
    • Content
    • Sales
    • Analytics
    • Management
    • Resources
    • More
    • Home
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Mgmt
  • Resources
  • More
  • Events
  • SUBSCRIBE

MarTech Today

MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Management
  • Resources
  • More
  • Events
  • Newsletters
  • Home
MarTech Today Newsletter

MarTech Today: IAB’s guidance for transition to HTML5 ads, complete data ownership & the biggest ad fraud botnet yet

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: 51% of US adults have bought something online via their cellphones [Pew data] Dec 20, 2016 by Matt McGee Latest Pew e-commerce research also shows that 80 percent shop online, […]

Barry Levine on December 21, 2016 at 9:00 am
  • More
martech-today-1920x1080

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

  • 51% of US adults have bought something online via their cellphones [Pew data]
    Dec 20, 2016 by Matt McGee
    Latest Pew e-commerce research also shows that 80 percent shop online, but buying isn’t a frequent occurrence for most.
  • IAB says all video ads should be HTML5 based by July 2017, issues transition guidance
    Dec 20, 2016 by Ginny Marvin
    New tools are forthcoming to help publishers and advertisers make the switch from Flash once and for all.
  • The power of data ownership: Getting it right in 2017
    Dec 20, 2016 by Josh Manion
    Columnist Josh Manion believes that complete data ownership is the only option for enterprises seeking to engage individual consumers with relevant and timely experiences.

From Marketing Land:

  • Get answers to your marketing automation questions
    Dec 20, 2016 by Digital Marketing Depot
    Got questions about marketing automation? Marketing Land’s B2B Marketing Automation Platforms: A Marketer’s Guide has you covered. The 49-page report reviews the latest trends, opportunities and challenges facing the market for marketing automation tools.
  • Pokémon, mobile SEO and more: Our top mobile columns for 2016
    Dec 20, 2016 by Desiree Everts DeNunzio
    Looking to learn more about the mobile trends that dominated 2016? Check out our most widely read mobile columns from the past year.
  • White Ops reports biggest ad fraud botnet found yet: ‘Methbot’ targeting high-CPM video inventory
    Dec 20, 2016 by Ginny Marvin
    The botnet has been siphoning an estimated $3 to $5 million in ad revenue per day, making it the largest ad fraud scam uncovered to date.
  • Do you have the martech knowledge you need?
    Dec 19, 2016 by Scott Brinker
    Albert Einstein said, “The only source of knowledge is experience.” Seems the martech challenges we face prove Einstein correct yet again. Matching practical experience with the right strategy, talent and organization makes the difference between leaders and stragglers in our software-powered marketing world. Where are you on that continuum?

From Around The Web:

  • How Customer Interaction Analytics Supports Your Cybersecurity Strategy, www.cmswire.com
  • How to Get the Non-Technical People in Your Office Excited About Analytics, blog.kissmetrics.com
  • You Need an Eagle Eye to Keep Analytics (and Data) Secure, www.cmswire.com
  • Amazon’s Echo Sells Out – Except in Stores, www.wsj.com
  • Seven tips for boosting ecommerce performance, econsultancy.com
  • The impact of Amazon’s Alexa on e-commerce, www.internetretailer.com
  • Datorama Lets Marketers Ask Alexa to Query Campaign Data, adage.com
  • 3 big trends for AI in 2017, venturebeat.com
  • A Briefing With Amazon, Ad Tech’s Dark Horse, adexchanger.com
  • B2B Marketers Want AI, but Worry How to Integrate It, www.emarketer.com
  • CMO Organization gets more Skin in the Technology Game, www.martechadvisor.com
  • Livestreaming vs. Live Broadcasting: A Necessary Introduction, www.adweek.com


About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

Channel: MarTech Today Newsletter

Subscribe to receive daily martech news and expert insights. See terms.


We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • The Media-First Approach Why visual media must be a primary consideration for e-commerce businesses
  • Visual Experiences That Connect: A look at the power of UGC and the tech needed to support it
  • Become an Experience-Led Business with an Agile CX Tech Stack
  • Transformational CX: Video-Powered Experiences Meet Consumers’ Demands
  • What Customer Experience Means in 2021
See More Whitepapers

Webinars

  • The AI Revolution Is Coming to Every Stage of Your Buyer’s Journey
  • The Fundamentals of Link Building for E-Commerce & Affiliate Sites in 2021
  • Your Customer is Calling: Make the Most of Your Marketing Spend with Call Tracking
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Register For MarTech - Free

Receive daily martech news and analysis.

Channels

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • Home

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2021 Third Door Media, Inc. All rights reserved.