MarTech Today: IAB’s L.E.A.N. Ads; Advanced Tech SEO & Safe Harbor’s Purgatory

Here’s our recap of what’s happened in marketing technology, as reported on Marketing Land and other places across the Web.

From Marketing Land:

• The IAB Introduces L.E.A.N. Ads Program In Response To Ad Blocking
  Oct 16, 2015 by Ginny Marvin
  The group has introduced the L.E.A.N. Ads program to address the reasons consumers turn to ad blocking.
• Ad Blockers & Analytics: What Webmasters Should Know And Do
  Oct 16, 2015 by Max Prin
  Contributor Max Prin analyzes how an ad blocker works and offers a workaround to ensure you can deliver most Web page content and retrieve analytics data.
• Safe Harbor Overthrow Creates New Data Purgatory For US, EU Companies
  Oct 16, 2015 by Greg Sterling
  The SIINDA conference in Prague concluded today with a panel of European publishers and lawyers discussing a range of legal and regulatory issues now facing companies operating in Europe: taxation, competition, but mostly the defeat of the current Safe Harbor data transfer agreement.
• Evaluating Website Performance: I’m All About That Slope, ‘Bout That Slope
  Oct 16, 2015 by Brian Massey
  When you’re looking at a graph in Google Analytics, is it really obvious what you’re seeing? Not always. Columnist Brian Massey explains how you can understand the changes in your metrics and know what’s working for your online business.
• Buffer’s Pablo Now Creates Images Optimized For All The Social Networks
  Oct 15, 2015 by Martin Beck
  Free tool gives people simple way to create square images for Instagram, horizontal for Facebook and Twitter, vertical for Pinterest.
• The Latest In Advanced Technical SEO: SMX East Recap
  Oct 16, 2015 by Tony Edward
  Columnist Tony Edward summarizes presentations from an SMX East session on how to tackle complex technical website issues that impact search engine optimization.

From Around The Web:

• 5 Best WordPress Audience Understanding Plugins, www.searchenginepeople.com
• Want to Explain How-To? Do It Visually With These Free Tools, contentmarketinginstitute.com
• Email security provider Mimecast files for U.S. IPO, www.reuters.com
• Eyeview and WideOrbit Partner on Programmatic TV Ad Buying, www.prnewswire.com
• Selligent To Merge With Strongview To Build Global Marketing Technology Company, www.martechadvisor.com
• This AI writes clickbait headlines, and its results may surprise you, qz.com
• LinkedIn Targeting Tools Lead to Better ROE, smallbiztrends.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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