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MarTech Today: IAB’s Podcast Upfront, the state of TV ad buying & analyzing testing by device type

Barry Levine on September 11, 2017 at 9:00 am

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

At IAB’s Podcast Upfront, stories-in-sound strut spectacular ad specs
Sep 8, 2017 by Barry Levine
Podcast creators tout their burgeoning new lineups, while researchers point out that listeners consider ads to be part of the program.
iSpot.tv launches attention-getting analytics for TV ads
Sep 8, 2017 by Barry Levine
Its three new modules track viewers’ attention by measuring when they change the channel or otherwise show lack of interest.
FAQ: Addressable TV & the convergence of digital video and TV ad buying
Sep 8, 2017 by Ginny Marvin
A look at the state of cross-device media buying and the challenges and opportunities that lie ahead.

From Marketing Land:

Keys to Driving Webinar Registration and Attendance
Sep 8, 2017 by Digital Marketing Depot
Are you getting enough people to register and attend your webinars? Webinars are one of the best tools marketers have to generate leads and drive pipeline. As webinars become a bigger part of our demand generation strategy, it is more important than ever to master the science of building your webinar audience.
Twitter brings Teams to its mobile apps for on-the-go account sharing
Sep 8, 2017 by Tim Peterson
Twitter’s account-sharing feature has only been available through TweetDeck’s desktop site — until now.
Achieve big testing wins by analyzing results by device type
Sep 8, 2017 by Abraham Nord
Responsive design sites utilize the same HTML for users, regardless of device — but that doesn’t mean that all users are getting the same experience. Columnist Abraham Nord shares a case study in which segmenting results by device type provided insights that led to a significant conversion boost.

From Around The Web:

GDPR: The Death Knell For Programmatic Advertising?, AdExchanger
Jivox Delivers the First Platform for Programmable Personalization, Integrating Creative, Data & Media Workflows Seamlessly, PR Web
Supermetrics Helps Google Disrupt the BI Market, Business Insider
Want to Be a Digital Leader? Harness This Crazy, Mashed-Up Technology World, CMS Wire
What the Instagram Bug Bite Tells CTOs and Why CMOs Can’t Ignore It, MarTech Advisor

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.