MarTech Today: iAd App Network, Sophisticated Bots Are Winning & Google Core Algorithm Updates

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Apple iAd’s App Network Shutting Down
  Jan 19, 2016 by Ginny Marvin
  Another sign that Apple is taking iAd in a new direction.
• Paris-Based Startup Reelevant Offers Simplified Email Personalization
  Jan 19, 2016 by Barry Levine
  The company’s “live intelligence” solution can change a product photo in an email to an image that is more rain-appropriate if the recipient’s weather changes.
• Don’t Miss SMX West – Here Are 10 Reasons Why
  Jan 19, 2016 by Marketing Land
  Are you obsessed with SEO or SEM? Then SMX West is for you! Here are 10 reasons you should attend: 10. Pre-Conference Workshops Pre-conference workshops offer a full day deep-dive into SEO, advanced AdWords, local search, in-house SEO, personal branding, or SEO/User Experience (UX).
• Study: Sophisticated Bots Outwitting Marketers, Will Cost $7.2 Billion In 2016
  Jan 19, 2016 by Greg Sterling
  Ad fraud is a major problem in digital advertising that results in billions of dollars in annual losses to marketers. While marketers are winning the battle against “basic bots,” they’re losing against more sophisticated bots, according to a new study and report from White Ops and the Association of National Advertisers (ANA).
• Twitter Sustains Massive Outage Across Web, Mobile & APIs
  Jan 19, 2016 by Greg Finn
  You may have issues using Twitter this morning. They are working on fixing a service issue.
• What Is The New eBay Enterprise All About?
  Jan 15, 2016 by Barry Levine
  We asked the new CEO of the eBay spinoff, following several months in which it sold off divisions and acquired two companies.
• You Can Now Install Android Apps Directly From Google’s Search Results
  Jan 19, 2016 by Barry Schwartz
  Some Android users can install Android apps from within the mobile search results, bypassing a step to the Google Play store.
  
• Google Core Algorithm Updates Continue As SEOs Notice Weekend Google Update
  Jan 18, 2016 by Barry Schwartz
  Another Google update this weekend has been confirmed, but it is a core update, not Penguin.
  
• Google To Shut Several Search APIs In February
  Jan 18, 2016 by Barry Schwartz
  Google to close the Google Patent Search API, Google News Search API, Google Blog Search API, Google Video Search API, Google Image Search APIs on February 15.
  

From Around The Web:

• Who owns data analytics in your company? And who should?, econsultancy.com
• Facebook is opening an Oculus research office in Pittsburgh, venturebeat.com
• 4 Tools to Create Interactive Content in Minutes, contentmarketinginstitute.com
• What Happened When I Flipped a WordPress Based Site from http to https, sugarrae.com
• 12 Tools For UX Design Newbies, usabilitygeek.com
• AlpNames overtakes GoDaddy As The 2nd Largest New gTLD Domain Registrar, www.thedomains.com
• Ecommerce checkout progress indicators: essential, not optional, econsultancy.com
• First Amazon Dash-Powered Devices Go Live, Will Automatically Reorder Supplies For You, techcrunch.com
• How Amazon Is Slowly Building a World in Which It Takes Very Little Effort to Shop, www.adweek.com
• How e-retailers plan to improve personalization in 2016, www.internetretailer.com
• Fusion Marketing Partners Agency Rolls Out Marketing Automation Services, fusionmarketingpartners.com
• How the Tech Emerging From CES Could Impact Local Advertisers, streetfightmag.com
• How to Combine Social Media and B2B Marketing Automation, www.convinceandconvert.com
• 5oosh Celebrity Engagement Platform Launches on iOS, Android, www.adweek.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.