• MarTech Today
  • Sections
    • Ads
    • Marketing
    • Content
    • Sales
    • Analytics
    • Management
    • Resources
    • More
    • Home
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Mgmt
  • Resources
  • More
  • Events
  • SUBSCRIBE

MarTech Today

MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Management
  • Resources
  • More
  • Events
  • Newsletters
  • Home
MarTech Today Newsletter

MarTech Today: iAd App Network, Sophisticated Bots Are Winning & Google Core Algorithm Updates

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Apple iAd’s App Network Shutting Down Jan 19, 2016 by Ginny Marvin Another sign that Apple is taking iAd in a new direction. Paris-Based Startup Reelevant Offers Simplified Email Personalization Jan […]

Barry Levine on January 20, 2016 at 9:00 am
  • More
martech today logo

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Apple iAd’s App Network Shutting Down
    Jan 19, 2016 by Ginny Marvin
    Another sign that Apple is taking iAd in a new direction.
  • Paris-Based Startup Reelevant Offers Simplified Email Personalization
    Jan 19, 2016 by Barry Levine
    The company’s “live intelligence” solution can change a product photo in an email to an image that is more rain-appropriate if the recipient’s weather changes.
  • Don’t Miss SMX West – Here Are 10 Reasons Why
    Jan 19, 2016 by Marketing Land
    Are you obsessed with SEO or SEM? Then SMX West is for you! Here are 10 reasons you should attend: 10. Pre-Conference Workshops Pre-conference workshops offer a full day deep-dive into SEO, advanced AdWords, local search, in-house SEO, personal branding, or SEO/User Experience (UX).
  • Study: Sophisticated Bots Outwitting Marketers, Will Cost $7.2 Billion In 2016
    Jan 19, 2016 by Greg Sterling
    Ad fraud is a major problem in digital advertising that results in billions of dollars in annual losses to marketers. While marketers are winning the battle against “basic bots,” they’re losing against more sophisticated bots, according to a new study and report from White Ops and the Association of National Advertisers (ANA).
  • Twitter Sustains Massive Outage Across Web, Mobile & APIs
    Jan 19, 2016 by Greg Finn
    You may have issues using Twitter this morning. They are working on fixing a service issue.
  • What Is The New eBay Enterprise All About?
    Jan 15, 2016 by Barry Levine
    We asked the new CEO of the eBay spinoff, following several months in which it sold off divisions and acquired two companies.
  • You Can Now Install Android Apps Directly From Google’s Search Results
    Jan 19, 2016 by Barry Schwartz
    Some Android users can install Android apps from within the mobile search results, bypassing a step to the Google Play store.
  • Google Core Algorithm Updates Continue As SEOs Notice Weekend Google Update
    Jan 18, 2016 by Barry Schwartz
    Another Google update this weekend has been confirmed, but it is a core update, not Penguin.
  • Google To Shut Several Search APIs In February
    Jan 18, 2016 by Barry Schwartz
    Google to close the Google Patent Search API, Google News Search API, Google Blog Search API, Google Video Search API, Google Image Search APIs on February 15.

From Around The Web:

  • Who owns data analytics in your company? And who should?, econsultancy.com
  • Facebook is opening an Oculus research office in Pittsburgh, venturebeat.com
  • 4 Tools to Create Interactive Content in Minutes, contentmarketinginstitute.com
  • What Happened When I Flipped a WordPress Based Site from http to https, sugarrae.com
  • 12 Tools For UX Design Newbies, usabilitygeek.com
  • AlpNames overtakes GoDaddy As The 2nd Largest New gTLD Domain Registrar, www.thedomains.com
  • Ecommerce checkout progress indicators: essential, not optional, econsultancy.com
  • First Amazon Dash-Powered Devices Go Live, Will Automatically Reorder Supplies For You, techcrunch.com
  • How Amazon Is Slowly Building a World in Which It Takes Very Little Effort to Shop, www.adweek.com
  • How e-retailers plan to improve personalization in 2016, www.internetretailer.com
  • Fusion Marketing Partners Agency Rolls Out Marketing Automation Services, fusionmarketingpartners.com
  • How the Tech Emerging From CES Could Impact Local Advertisers, streetfightmag.com
  • How to Combine Social Media and B2B Marketing Automation, www.convinceandconvert.com
  • 5oosh Celebrity Engagement Platform Launches on iOS, Android, www.adweek.com


About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

Channel: MarTech Today Newsletter

Subscribe to receive daily martech news and expert insights. See terms.


We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • State of Email Marketing 2021 Report
  • Three Pillars of CRM Data Management
  • What Customer Experience Means in 2021
  • The 7 Phases of a Website Redesign
  • Rearchitecting Revenue: Accelerating Demand Through Data
See More Whitepapers

Webinars

  • The AI Revolution Is Coming to Every Stage of Your Buyer’s Journey
  • The Fundamentals of Link Building for E-Commerce & Affiliate Sites in 2021
  • Your Customer is Calling: Make the Most of Your Marketing Spend with Call Tracking
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Register For MarTech - Free

Receive daily martech news and analysis.

Channels

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • Home

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2021 Third Door Media, Inc. All rights reserved.