MarTech Today: IBM buys shopping recommender for Watson, “science the s**t” out of marketing & comScore sunsets its PRO service

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• IBM buys Fluid’s Expert Personal Shopper for Watson
  Nov 7, 2016 by Barry Levine
  This latest acquisition by Big Blue’s digital agency gives Watson a platform to become an expert recommender for clothes, insurance, travel and other products and services.
• 10 ways to “science the s**t” out of marketing
  Nov 7, 2016 by David Booth
  You’ve got tons of data, but what value are you really getting from it? Columnist David Booth explains the multitude of ways data science can help your business beat the competition.

From Marketing Land:

• comScore sunsets its Compete PRO service and recommends SimilarWeb to its clients
  Nov 4, 2016 by Barry Levine
  comScore customers will receive a discount from SimilarWeb for a short while, but the two companies will not integrate their services.
• [Podcast] Marketing Land Live #34: Google Home vs. Amazon Echo with USA Today’s Jefferson Graham
  Nov 7, 2016 by Matt McGee
  Is Google Home really a “fail” on its first day being available to the public? We’re joined this week by special guest Jefferson Graham of USA Today for a spirited discussion on the competition between the new Google Home device and its predecessor, Amazon Echo.

From Around The Web:

• Segment Data By Device For Landing Page Performance, www.ppchero.com
• InMobi Launches Industry’s First Remarketing Platform That Is Designed and Optimized for Mobile, www.inmobi.com
• 10 things I learnt at MarTech Europe 2016, www.b2bmarketing.net
• 4 questions to ask when building a Facebook chatbot, venturebeat.com
• 9 Surprisingly Affordable Enterprise-Grade Marketing Tech Tools for Small to Medium Businesses, blog.crazyegg.com
• Martec’s Law: the greatest management challenge of the 21st century, chiefmartec.com
• Walker Sands / Chief Martech Study: Martech Maturity Has Skyrocketed, www.martechadvisor.com
• Google’s Firebase developer platform gets better analytics, crash reporting and more, TechCrunch
• True colors: adding support for HDR videos on YouTube, youtube.googleblog.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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