MarTech Today: IBM/Mediaocean’s blockchain consortium, the winning data-sourcing approach for mid-market & Showpad’s AR features for B2B

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• IBM, Mediaocean announce blockchain consortium to tackle what’s wrong with ad tech
  Jul 11, 2018 by Barry Levine
  The effort, expected to launch by the end of this year, will track transactions on real-time programmatic platforms.
• The winning data-sourcing approach for mid-market companies
  Jul 11, 2018 by Sonjoy Ganguly
  If all of the developments regarding third-party data have you re-examining your options, check out Sonjoy Ganguly’s advice on how to proceed.
• You’ll love what the MarTech agenda has to offer
  Jul 11, 2018 by MarTech Today
  Come join the community of marketing leaders who are harnessing the marketing, technology and management trinity to drive digital transformation and achieve results. At MarTech®, you’ll get 55+ sessions, presentations and keynotes featuring more than 30 experts, product demos from dozens of vendors, structured and unstructured networking and much more. Join us October 1-3 in […]
• Facebook receives $664,000 UK privacy fine, which could have been $1.9B under GDPR
  Jul 11, 2018 by Greg Sterling
  A US FTC investigation could bring billions more in potential penalties.
• Show and tell: Showpad brings AR features to B2B sales
  Jul 11, 2018 by Robin Kurzer
  The company says the technology changes the dynamic of the sales conversation by going ‘beyond the Powerpoint.’

From Marketing Land:

• Simpli.fi’s ‘addressable geo-fencing’ enables individual household targeting but at scale
  Jul 11, 2018 by Greg Sterling
  A kind of ‘Facebook Custom Audiences for the real world,’ the approach uses plat lines and GPS data for greater precision.
  
• The small business owners guide to conquering SEO: The glossary
  Jul 11, 2018 by Doc Sheldon
  Own a small business and struggle with SEO? Contributor Doc Sheldon has created a glossary of essential SEO terms to help small business owners improve their understanding and knowledge of SEO.
  
• Key Marketing Ops Capabilities to Boost Revenue
  Jul 11, 2018 by Digital Marketing Depot
  While many marketing and sales teams have adopted new methodologies like the SiriusDecisions Demand Unit Waterfall, very often those teams’ marketing and sales technologies haven’t kept up. With thousands of martech companies vying for your attention, it can be tough to decide where to focus your efforts.

From Around The Web:

• Choosing between being strategic or being agile is a false dichotomy, chiefmartec.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.