MarTech Today: How IBM Watson is changing digital marketing, one year until GDPR & untangling mobile tech

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: 6 ways that IBM Watson is changing digital marketing Apr 17, 2017 by Barry Levine The remote availability of “genius-as-a-service” profoundly changes how demand is generated, sales are made and customers […]

Chat with MarTechBot

Martech Today 1920x1080 Lcgrl0

Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarTech and other places across the web.

From MarTech Today:

  • 6 ways that IBM Watson is changing digital marketing
    Apr 17, 2017 by Barry Levine
    The remote availability of “genius-as-a-service” profoundly changes how demand is generated, sales are made and customers are kept.
  • See who attends MarTech… and why you should too!
    Apr 17, 2017 by MarTech Today
    One of the questions we get frequently is “who goes to MarTech?” Makes sense. You want to know if there will be others like you to meet, share ideas and make valuable professional connections when deciding to invest in attending. The overwhelming majority of attendees are managers with marketing-decision responsibilities. In fact, nearly 70% of […]
  • Sanity check: One year until GDPR
    Apr 17, 2017 by Todd Ruback
    On May 25, 2018, the General Data Protection Regulation (GDPR) will go into effect. Is your company prepared? Columnist Todd Ruback explains how to start taking action.

From Marketing Land:

  • Get answers to your marketing automation questions
    Apr 17, 2017 by Digital Marketing Depot
    Got questions about marketing automation? MarTech Today’s B2B Marketing Automation Platforms: A Marketer’s Guide has you covered. The 44-page report reviews the latest trends, opportunities and challenges facing the market for marketing automation tools.
  • CMO audit series, Part 2: Untangling the web of mobile technology
    Apr 17, 2017 by Scott Rayden
    With a plethora of mobile marketing technologies to choose from, how do you find the right fit for your organization? In Part 2 of a series, columnist Scott Rayden lays out the elements you need to build a strong mobile strategy.
  • 4 lessons from a decade of ad tech disruption
    Apr 17, 2017 by Chuck Moran
    Columnist Chuck Moran explains how the lessons learned from the evolution of ad tech over the years can be applied to martech.

From Around The Web:


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Barry Levine
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Get the must-read newsletter for marketers.