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MarTech Today: IBM Watson gives its intelligent ads wider release, Brandwatch and Crimson Hexagon merge & Pandora launches analytical tools

Barry Levine on October 8, 2018 at 9:00 am

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

IBM Watson give intelligent ads wider release, expands targeting
Oct 5, 2018 by Barry Levine
Watson Ads Omni, Media Optimizer and Predictive Audiences are now using Watson’s neural nets to create ads that better match viewers.
The MarTech Minute: Applift gets a new look, Dynamic Yield’s personalization tools, more
Oct 5, 2018 by Robin Kurzer
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Brandwatch, Crimson Hexagon merger gives rise to social-based market intelligence
Oct 5, 2018 by Barry Levine
With Crimson Hex’s strength in machine learning and Brandwatch’s in scale and UI, the CEO says, the newly integrated platform will reach out beyond social listening.
Pandora launches online analytics tools, announces ad distribution agreement with SoundCloud
Oct 5, 2018 by Robin Kurzer
The company says that the SoundCloud partnership expands its total addressable audience to 100 million.

From Marketing Land:

Facebook is giving more Instagram developers access to AR camera features
Oct 5, 2018 by Amy Gesenhues
Spark AR, the newly rebranded Facebook Camera Effects Platform, is now accepting applications from developers to be part of the closed beta program.
Facebook to release first-party cookie option for ads, pull web analytics from Safari
Oct 5, 2018 by Ginny Marvin
Facebook follows Google and Microsoft in offering a first-party solution to browsers that block third-party cookies.

From Around The Web:

Cloudera, Hortonworks Merger Will Create New Data Platform, www.eweek.com
Coca-Cola sponsors AR experience for NASCAR playoffs | Mobile Marketer, www.mobilemarketer.com
How AI has shaped every Amazon business, www.fastcompany.com
How online marketing and automation go hand in hand, www.techgenyz.com
Movable Ink Extends Visual Experiences Across Email, Web, and Display, martechseries.com
Observer Analytics measures user interactions in VR, AR, and mixed reality | VentureBeat, venturebeat.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.