MarTech Today: IBM’s new Watson Assistant, building an AI mindset & Salesforce buys MuleSoft

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Say hello to the newest intelligent agent, IBM’s Watson Assistant
  Mar 21, 2018 by Barry Levine
  This white-labeled incarnation of the Watson supercomputer is designed to learn what makes its users happy.
• Building an AI mindset: Time to identify and develop skill sets now
  Mar 21, 2018 by Andy Betts
  Contributor Andy Betts details the talent gap that may be holding up the adoption of machine learning and AI in marketing but also offers suggestions on how the gap might be bridged.
• Salesforce buys MuleSoft and adds an Integration Cloud
  Mar 21, 2018 by Barry Levine
  The $6.5 billion acquisition means that the CRM is now firmly in the business of Integration-Platform-as-a-Service.
• Why marketers finally stopped talking about ABM (and started practicing it)
  Mar 21, 2018 by Peter Isaacson
  Contributor Peter Isaacson explores the trends driving marketers to turn their attention to the nuts and bolts of implementing account-based marketing.
• Need a reason to attend MarTech? Here are 8!
  Mar 21, 2018 by Scott Brinker
  Attending conferences is an incredible way to increase your knowledge, expand your network and find new insights and ideas. MarTech® is no exception. This show is for senior-level executives working at the intersection of marketing, technology and management. If you’re looking to connect the dots between marketing possibilities and technical implementation, this conference is for […]

From Marketing Land:

• Google announces third-party measurement expansions with MRC, Nielsen, comScore
  Mar 21, 2018 by Ginny Marvin
  Executives discussed ways the company is addressing calls for greater measurement, verification and brand safety control.
• YouTube creators no longer need extra streaming software to film live broadcasts from their desktop
  Mar 21, 2018 by Amy Gesenhues
  Available on Chrome now, YouTube says its “Go Live” feature will be rolling out to more browsers soon.
• Facebook chief security officer reportedly resigns amid data controversy
  Mar 21, 2018 by Amy Gesenhues
  Alex Stamos said to be leaving in August following suspension of Cambridge Analytica and internal disagreements over Russian interference.
• AMP: Do or die? Session recap from SMX West
  Mar 20, 2018 by Christine Churchill
  Contributor Christine Churchill sat in on one of the AMP sessions at SMX West and shares the detailed and contrasting perspectives the panelists, plus one Google engineer, have on using AMP.

From Around The Web:

• 10 Ways That Artificial Intelligence Helps Merchants, Practical Ecommerce
• Pandora to acquire digital audio adtech company AdsWizz for $145 million, VentureBeat

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.