MarTech Today: IBM’s Watson, Google’s Forecasting Data & MindMeld’s Voice Assistant

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• IBM’s Watson Is Now In the Marketing And E-Commerce Business
  Dec 10, 2015 by Barry Levine
  With the launch last month of its Trends app and the recent release of Commerce Insights, the legendary computer system has branched out to yet another industry.
• MarTech Conference Is March 21–22. See the Sessions & Speakers.
  Dec 11, 2015 by Marketing Land
  MarTech returns to the San Francisco Hilton in March. Check out the infographic below for what’s in store, who’s speaking and who should attend. Then register before January 10 and save $500 on your ticket to the only MarTech in North America this year.
• Facebook Gives Page Owners Tips To Improve Their Video Production
  Dec 11, 2015 by Martin Beck
  Facebook, which attracts more than eight billion video views daily, reminds Page admins about tools to help them improve the chances that their videos will get a share of that viewership.
• Google Adds Forecasting Data In AdWords Display Planner
  Dec 11, 2015 by Ginny Marvin
  See estimates for clicks and impressions based on budget and bid inputs.
• Yahoo Search App For iPhone Gets A Bit More “Now” With Personalized Content
  Dec 11, 2015 by Greg Sterling
  Yesterday Yahoo introduced an updated search app for the iPhone. It offers a range of new capabilities and utility. Overall, Yahoo has done a nice job with the UI and search experience. I haven’t systematically compared it to Google or Bing mobile search experiences. But in my 24 hours of casual usage, it appears to […]
  
• MindMeld Launches Voice Assistant 2.0, Says Voice Search Growing Dramatically
  Dec 10, 2015 by Greg Sterling
  San Francisco-based Expect Labs, which previously positioned itself as a kind of “Google Now in a Box” or “Siri in a Box” for third-party developers, has changed its name to MindMeld. The company is also launching a second generation of its technology, which it now describes as a “platform for creating large-scale language-understanding and question-answering […]
  

From Around The Web:

• Eight tips for getting corporate buy-in for data analytics, econsultancy.com
• 6 Simple Steps To Start To Benefit From Marketing Automation, www.searchenginepeople.com
• Google Wallet Will Now Let You Send Money To Anyone With A Phone Number Via SMS (US Only), www.androidpolice.com
• Facebook Says Its New AI Research Computers Are Twice As Powerful As Anything Before, www.fastcompany.com
• Brands and publishers need to reorient for vertical video, www.mobilecommercedaily.com
• IBM’s Stealth Big Data Video Play, www.cmswire.com
• YouTube Gaming For Android Gets A “Cardboard Mode” For More Immersive Viewing, techcrunch.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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