MarTech Today: IBM’s Watson powers Lucy, Taboola teams with AppNexus & Twitter targets emojis

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• IBM’s Watson now powers Lucy, a cognitive computing system built specifically for marketers
  Jun 15, 2016 by Barry Levine
  Via menus or conversational English queries, a marketer can ask questions of any data from any platform, for research, segmentation or media planning.
• Social intelligence platform Unmetric launches Discover feature so marketers can see what other marketers have done
  Jun 15, 2016 by Barry Levine
  To focus brainstorming in a new campaign, marketers can find paid or organic posts by brands in their industry around popular topics.
• Taboola teams with AppNexus to sell native placements programmatically
  Jun 15, 2016 by Ginny Marvin
  The deal opens up Taboola’s native ad inventory to programmatic buyers using the AppNexus DSP.
• Twitter will let brands target ads based on the emojis people use 樂螺
  Jun 15, 2016 by Tim Peterson
  Twitter’s move to allow brands to target ads based on the emojis included in tweets isn’t so weird if you consider emojis another type of keyword.
• Facebook: 1.15 billion people log in using at least two devices or browsers every 3 months
  Jun 15, 2016 by Tim Peterson
  Facebook is finally putting a number on how many people use multiple devices and browsers to demonstrate the cookie’s inability to measure those movements.
• Merkle launches addressable ad solution that builds audiences from publisher, advertiser & Merkle data
  Jun 15, 2016 by Ginny Marvin
  Publisher Addressable Marketplaces said to be the first to offer people-based targeting and measurement across a network of premium publishers.
• Facebook VP: 5 years from now, your News Feed will be “probably all video”
  Jun 14, 2016 by Matt McGee
  Facebook’s Nicola Mendelsohn says the service is seeing fewer text posts and predicts that the News Feed could be “all video” in five years.
• How to quickly find and export all subdomains indexed by Google
  Jun 15, 2016 by Max Prin
  Performing an SEO audit? Contributor Max Prin demonstrates how to find all of a website’s indexed subdomains using a simple (and free) Chrome plugin.
  

From Around The Web:

• Can Apple Think Outside the Device?, www.nytimes.com
• Designing Modular UI Systems Via Style Guide-Driven Development, www.smashingmagazine.com
• Email Marketing Tops Advertisers’ Software Must-Have Lists, www.emarketer.com
• The Ultimate Guide to GIFs: How to Create Them, When to Use Them and Why They’re Essential for Every Marketer, blog.bufferapp.com
• AppLift Announces DataLift 360, Uniting the App Marketing Process Across the Entire App Lifecycle, www.marketwired.com
• Best of Breed Tech Fuels High Growth, blog.marketo.com
• Android Facebook Messenger Users Can Send, Receive SMS Messages, www.adweek.com
• Apple will require HTTPS connections for iOS apps by the end of 2016, TechCrunch
• Mobile Marketing: What Artificial Intelligence, Messaging, Bots, and Smart Matter Will Change, www.tune.com
• Safari in macOS Sierra Deactivates Flash and Other Plug-ins By Default, www.macrumors.com
• Day in the Life: What BuzzFeed’s VR expert does, digiday.com
• What’s the optimum length for my online video?, econsultancy.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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