MarTech Today: IBM’s Watson turbocharges Rocket Fuel, content marketing tools & how AI will shape search

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• IBM’s Watson helps turbocharge Rocket Fuel with more brainpower
  Mar 27, 2017 by Barry Levine
  The predictive marketing platform adds Watson to its existing AI so as to better understand the content where ads will land.
• Is marketing art or science? Take the survey!
  Mar 27, 2017 by Scott Brinker
  Where do you think the boundaries between art and science overlap in marketing? Where do they intersect and overlap?
• MarTech beta rates expire this week – reserve your seat now
  Mar 27, 2017 by Scott Brinker
  Attend MarTech San Francisco May 9-11 for 70+ presentations, 100+ speakers, 100+ exhibitors and sponsors and networking with 2,500 martech professionals. My hand-crafted agenda is a master class in marketing, technology and management topics. You’ll be joining attendees and speakers from top brands including: Rates increase Saturday These incredibly low rates are available for only a […]
• How leading marketing executives tackle martech
  Mar 27, 2017 by MarTech Today
  Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.

From Marketing Land:

• SMX West session: The definitive guide to local search ranking factors
  Mar 27, 2017 by Greg Gifford
  What will help your local business stand out in Google search results? Contributor Greg Gifford recaps an SMX West presentation that took a comprehensive look at local search ranking factors.
• Compare 24 content marketing tools
  Mar 27, 2017 by Digital Marketing Depot
  “Content Marketing Tools: A Marketer’s Guide” is the source for the latest trends, opportunities and challenges facing the market for content marketing tools. This 64-page report includes: profiles of 24 leading vendors. pricing charts and capabilities comparisons. recommended steps for evaluating. Visit Digital Marketing Depot to download your copy.
• MarTech beta rates expire this week – reserve your seat now
  Mar 27, 2017 by Scott Brinker
  Attend MarTech San Francisco May 9-11 for 70+ presentations, 100+ speakers, 100+ exhibitors and sponsors and networking with 2,500 martech professionals. My hand-crafted agenda is a master class in marketing, technology and management topics.
• How AI will shape the future of search
  Mar 27, 2017 by Justin Freid
  Artificial intelligence is changing the way users access information online. Columnist Justin Freid discusses where the trends are heading and what this might mean for search marketers.
  
• Self-serve analytics: Dream or reality?
  Mar 27, 2017 by Nick Iyengar
  Despite the hype, self-serve analytics isn’t for everyone. Columnist Nick Iyengar says you need to take a close look at your team and its culture to get a better understanding of the right solution for your organization.
  

From Around The Web:

• Amazon delays launch of Amazon Go convenience store due to technical difficulties, Quartz
• Facebook Hires Apple Veteran to Run Oculus VR Hardware, Bloomberg
• Facebook looks inward for new AI technical talent, TechCrunch
• Spotify acquires and shutters MightyTV, a content recommendation startup founded by Admeld’s Brian Adams, VentureBeat
• Has Ad Tech and Mar Tech Investment Peaked?, AdExchanger
• THE HACKIES: How leading marketing executives tackle martech, Chief Marketing Technologist
• These Tech-Savvy CMOs Embody All the Talents the Modern Marketer Needs, Adweek
• What does the art and science of marketing really mean? Your thoughts?, Chief Marketing Technologist
• Google Play pilot test in U.S. introduces a “free app of the week” section, techcrunch.com
• Introducing Live Location in Messenger, Facebook Newsroom
• Apple opens developer lottery registration for WWDC 2017 tickets, Apple Insider
• For advertisers, algorithms can lead to unexpected exposure on sites spewing hate, The Washington Post

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.