MarTech Today: IBM’s Watson works for Hollywood and Chevrolet, xAd launches GeoBlocks & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• For Chevrolet and Hollywood, IBM’s Watson is learning how to understand emotions and personalities
  Sep 21, 2016 by Barry Levine
  The computer superstar is detecting emotions and personalities from social posts and selecting a movie’s most suspenseful shots for a trailer.
• Forrester: Here are some ways marketers can adapt to messaging apps
  Sep 22, 2016 by Barry Levine
  These emerging ‘relationship platforms’ are part of a new, intelligent conversational interface that changes the customer relationship once again.
• Everything you need to know about Google’s ‘Possum’ algorithm update
  Sep 22, 2016 by Joy Hawkins
  Wondering what’s up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling ‘Possum.’
• GeoBlocks offer more precise location targeting and analytics, says xAd
  Sep 22, 2016 by Greg Sterling
  This was one of several announcements at its “On Location” event in New York.
  
• [PODCAST] Marketing Land Live #29: Google AMP’s impact on marketers & publishers
  Sep 22, 2016 by Matt McGee
  In this week’s episode, we dive deeply into how Google is expanding Accelerated Mobile Pages into its core mobile search results, and what that means for marketers and publishers.
• Allo: Google again moves deck chairs on its sinking Titanic in the messaging wars
  Sep 21, 2016 by Danny Sullivan
  Yet another messaging app from Google, with little reason to expect it to be a success.
  

From Around The Web:

Analytics

• Snaplytics launches its Snapchat analytics platform for brands and influencers, venturebeat.com
• Neustar Introduces Advanced Marketing Attribution Analytics Through Partnership With Facebook, www.realwire.com
• 5 Ways for a CMO to Forge a Powerful Partnership with the CIO, www.martechadvisor.com
• App Developers: It’s Time to Focus on Retention Strategies, www.adweek.com
• Mobile app marketers will lose $100 million to fraud this year, venturebeat.com
• Mobile Data Marketplace Creates Direct Path for App Dollars, adage.com
• The Difference Between AMP and Mobile-Friendly Pages, www.searchenginejournal.com
• Google launches its Daydream VR development tools out of beta, techcrunch.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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