MarTech Today: Influential’s new Watson-powered platform, Mobiquity’s blockchain layer & evaluating location data measurement providers

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Influential launches IBM Watson-powered platform to analyze a brand’s social audience
  Feb 21, 2018 by Barry Levine
  That analysis generates an overall marketing strategy about how the brand can best reach its consumers.
• Mobiquity launches a blockchain layer for maintaining a data trail
  Feb 21, 2018 by Barry Levine
  The location data provider is one of the first to actually use blockchain technology for enhancing its platform.
• Evaluating location data measurement providers? Here are 5 questions you should ask
  Feb 21, 2018 by Gladys Kong
  Contributor Gladys Kong lays out what marketers need to know about location data to plan and gauge the success of their campaigns.

From Marketing Land:

• Twitter takes aggressive steps to curb spam & bot activity by blocking identical actions across multiple accounts
  Feb 21, 2018 by Amy Gesenhues
  New policy restrictions will no longer permit simultaneous posts with identical content across multiple accounts.
• Google AdSense launches new type of ad format that optimizes placements
  Feb 21, 2018 by Robin Kurzer
  The company says that publishers who use Auto ads could see a revenue lift of up to 15%.

From Around The Web:

• Snapchat’s phishing attack breached 50K accounts, Mobile Marketer
• The Blueprint Guide to Mastering Video Ads on Facebook, Facebook Business
• Why Data Alone Won’t Produce Insights, CMS Wire

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.