MarTech Today: Intro to agile marketing, customer data platforms & bots

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Intro to Agile Marketing: Work faster and smarter by changing how you work
  Mar 2, 2017 by Digital Marketing Depot
  Are you struggling to keep pace with rapidly changing customer needs and market demands? Are you slowed down by organizational silos, hierarchies and processes? It may be time to get agile.
• Here’s how & why CDPs differ from CRMs & DMPs
  Mar 2, 2017 by Barry Levine
  We asked an executive from RedPoint Global if existing customer data systems do the same thing as Customer Data Platforms.
• How bots ruin on-site experiences for real humans
  Mar 2, 2017 by Liad Agmon
  Contributor Liad Agmon explains why the problem of fake web traffic extends far beyond advertising.
• Conquering Middle Earth with marketing technology
  Mar 2, 2017 by MarTech Today
  Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.

From Marketing Land:

• Marketers are sending fewer emails & getting better open rates [SendGrid]
  Mar 2, 2017 by Amy Gesenhues
  SendGrid says email marketers are sending an average of 8.1 emails per month this year, down from 2016’s 9.8 sends per-month.
• The Future is Now: Ramp up your Google Shopping ROI
  Mar 2, 2017 by Digital Marketing Depot
  Product Listing Ads (PLAs) – whether desktop or mobile – have taken the majority of retailers’ budgets and are driving search advertising growth. But mastering Google Shopping campaigns requires more than just a basic understanding of bid management and product feeds.
• Using AMP? A known bug is probably screwing up your Google Analytics
  Mar 2, 2017 by Danny Sullivan
  Issue can cause visitors to be overcounted, single sessions to be divided into separate ones, and more.
• Better collaboration is the best martech investment you can make
  Mar 2, 2017 by Justin Dunham
  Columnist Justin Dunham reminds us that our marketing technology solutions are only as good as the processes and culture that surround them.
• The value of search across the modern consumer decision journey
  Mar 2, 2017 by Christi Olson
  Columnist Christi Olson of Bing shares research on how search fits into the overall buyer’s journey, reaching consumers at all stages in the funnel.
• What to expect when you attend SMX West. Here’s your special preview!
  Mar 2, 2017 by Chris Sherman
  SMX West is every SEO and SEM’s dream. Join us March 21–23 for a tactic-packed agenda with more than 100 dynamic and authoritative speakers, keynotes, exceptional networking and more. If you’re involved in SEO, SEM, PR, social media or any other customer-facing activity, you owe it to yourself (and your company or client’s bottom line) to attend.
• Do you know what a mobile crawl of your site looks like?
  Mar 2, 2017 by Eric Enge
  Columnist Eric Enge discusses the implications of Google’s impending “mobile-first” index, using a case study to illustrate some of the challenges that webmasters and Google alike will face in implementing this change.
• From algorithms to advertising: 7 steps to introducing AI to marketing
  Mar 2, 2017 by Tomer Naveh
  Contributor Tomer Naveh provides a simplified look at how artificial intelligence (AI) is applied to automate digital marketing programs from start to finish.
• Denny’s ‘zoom in’ tweet is selling like hotcakes with more than 75K retweets, 100K likes & 5K new followers
  Mar 2, 2017 by Amy Gesenhues
  Denny’s tweet instructing followers to “zoom in on the syrup” has quickly become the brand’s most popular tweet of all time.
• Pro tips for every Facebook visual ad type
  Mar 2, 2017 by Brad O’Brien
  From carousel ads to dynamic ads to video ads and more, columnist Brad O’Brien offers tips on how you can increase performance for Facebook ads of any variety.
• 3 steps to take your influencer marketing to the next level
  Mar 2, 2017 by Blaise Lucey
  How can your message be heard through all the social media noise? Columnist and Bitly senior content strategist Blaise Lucey discusses the benefits of micro-influencers and how to ensure that they deliver.
• Instagram Story ads now sold globally as standalone placements through Facebook’s self-serve tools
  Mar 1, 2017 by Tim Peterson
  An advertiser can buy only Instagram’s Story inventory and no other Instagram or Facebook inventory, while still using Facebook’s targeting.
• Report: How industry leaders are using email marketing in e-commerce
  Mar 1, 2017 by Digital Marketing Depot
  When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. After all, if they’re on top, then they must be doing everything right. Right?

From Around The Web:

• 3 Ways Tech Can Help You Hack Social Selling, Search Engine Journal
• 9 Mind-Blowing Content Curation Tools to Boost Your Traffic and Engagement, Jeff Bullas
• Conversable Launches AQUA to Help Businesses Prioritize Customer Questions and Modify Bot Intelligence in Real-Time, PR Web
• Facebook Messenger now offers a more dynamic persistent menu for bot developers, VentureBeat
• How AI Is Challenging Ecommerce Relationships, CMS Wire
• Why business chatbots must understand customer intent, VentureBeat
• WordPress.com lets you ditch Medium with new import tool, TechCrunch

About The Author

Amy Gesenhues

Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for MarTech Today, Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.