• MarTech Today
  • Sections
    • Ads
    • Marketing
    • Content
    • Sales
    • Analytics
    • Management
    • Resources
    • More
    • Home
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Mgmt
  • Resources
  • More
  • Events
  • SUBSCRIBE

MarTech Today

MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Management
  • Resources
  • More
  • Events
  • Newsletters
  • Home
MarTech Today Newsletter

MarTech Today: Introducing AI to marketing, the best martech investment & YouTube’s new subscription TV service

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Full path ROI: Aligning attribution models with the buyer’s journey Mar 1, 2017 by MarTech Today Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, […]

Barry Levine on March 2, 2017 at 9:00 am
  • More

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

  • Full path ROI: Aligning attribution models with the buyer’s journey
    Mar 1, 2017 by MarTech Today
    Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.
  • From algorithms to advertising: 7 steps to introducing AI to marketing
    Mar 1, 2017 by Tomer Naveh
    Contributor Tomer Naveh provides a simplified look at how artificial intelligence (AI) is applied to automate digital marketing programs from start to finish.
  • Better collaboration is the best martech investment you can make
    Mar 1, 2017 by Justin Dunham
    Columnist Justin Dunham reminds us that our marketing technology solutions are only as good as the processes and culture that surround them.

From Marketing Land:

  • How Facebook Messenger bots can now push out native, episodic content
    Mar 1, 2017 by Tim Peterson
    Octane AI’s Convos creates standalone messaging threads that can shared as links outside of Facebook Messenger.
  • A better way to build martech software
    Feb 28, 2017 by Digital Marketing Depot
    In this e-book, Indusa explores a better way to build martech.
  • YouTube debuts TV subscription service, at $35 a month for 6 accounts
    Feb 28, 2017 by Tim Peterson
    Every day people spend almost as much time watching YouTube as TV. And now they can watch TV on YouTube.

From Around The Web:

  • Five ways marketers can use analytics to combat ad fraud, Econsultancy
  • Bluecore Introduces Decisioning Platform for Commerce Marketers, Yahoo Finance
  • Introducing The Vizia 2 Platform, Brandwatch
  • Trillium Software Delivers Trusted Solution that Connects Extensive Online and Offline Customer Information for Verification and Enrichment, Business Wire
  • Building Blocks: Scott Gordon, CMO at RiskIQ talks Marketing Tech, MarTech Advisor
  • Why the Dichotomy Between Ad Tech and Martech Doesn’t Work, AdAge
  • Expanding protection for Chrome users on macOS, Google Online Security Blog
  • Google quietly launches Meet, an enterprise-friendly version of Hangouts, TechCrunch


About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

Channel: MarTech Today Newsletter

Subscribe to receive daily martech news and expert insights. See terms.

Processing...Please wait.


We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

Next Event: Sept. 14-15

Available On-Demand: March 2021

Available On-Demand: October 2020

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • Gartner Magic Quadrant for Digital Experience Platforms
  • Selecting a Customer Data Platform For Your Organization: The 2020 Gartner Market Guide
  • The Complete Guide to Web Core Vitals
  • The New Era of Automation in SEO
  • Nielsen Annual Marketing Report: Era of Adaptation
See More Whitepapers

Webinars

  • Drive Customer Engagement with the Power of Personalization
  • 7 Use Cases That Prove Why You Should Implement DAM
  • Accelerate Your SEO & Content Marketing Program with 4 Key Milestones
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

On-Demand Free Training

Receive daily martech news and analysis.

Channels

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • Home

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2021 Third Door Media, Inc. All rights reserved.