MarTech Today: IP blocking from list-bombing, local marketing automation tools & inbound call data

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Marketers, make sure you are not being list-bombed and blocked by Spamhaus
  Aug 26, 2016 by Barry Levine
  Recently, valid email addresses have been fraudulently added to many open email lists, flooding inboxes with spam and resulting in a blockage of IP addresses.
• Compare 16 leading local marketing automation tools
  Aug 26, 2016 by Digital Marketing Depot
  Managing online citations, claimed and unclaimed listings, landing pages, reviews and ratings, and data feeds for hundreds or thousands of locations has become time consuming and costly for enterprise brands. Automating local marketing processes through LMA tools can provide numerous benefits.
• Every call is becoming data: Rich customer data revolutionizes call analytics
  Aug 26, 2016 by Andrew Osmak
  Columnist Andrew Osmak points out that every inbound call to a business is data — and that data provides real-time insights on customers that businesses can put to use in their marketing and advertising.
• The SEM automation primer
  Aug 26, 2016 by David Fothergill
  Wondering how to get started with automation? Columnist David Fothergill provides a handy primer, including recommended tools and what they can be used for.

From Around The Web:

• Rackspace to Go Private in $4.3 Billion Deal, www.wsj.com
• The power of user science, www.usertesting.com
• 50+ Best WooCommerce Extensions & Addons for WordPress, www.wpexplorer.com
• 7 Tools for Visual Storytelling, www.searchenginejournal.com
• 9 Tools to Outsource Your Content: Graphic, Text and Video, www.ducttapemarketing.com
• A Rosetta Stone of marketing technology terminology, chiefmartec.com
• Account Kit’s Phone and Email Sign-in Adoption Grows Globally, developers.facebook.com
• The 10 Tech Companies With the Best Reputations, www.marketingprofs.com
• LinkedIn Scraped by Bad Bots in Massive Scale Attack, www.cmswire.com
• Twitter Said to Work on Anti-Harassment Keyword Filtering Tool, www.bloomberg.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.