MarTech Today: Ipsos buys Synthesio, why data onboarding matters & best practices for tag management

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Research firm Ipsos buys social listening platform Synthesio
  Oct 30, 2018 by Barry Levine
  The move is the latest in a series of acquisitions and mergers that are turning social media platforms into larger suites of tools.
• Facebook Q3: Beats on earnings but disappoints on revenue
  Oct 30, 2018 by Greg Sterling
  Revenues of $13.7 billion and modest to no user growth in North America disappointed many investors.
• Quick guidelines for getting users info they need in chatbots
  Oct 30, 2018 by Barry Levine
  Chatbots require different ways of thinking about info structure and flow, just as conversations are different from pages.
• Why data onboarding matters more today than one week ago
  Oct 30, 2018 by Mike Sands
  Why data recency and real-time processes can make all the difference when you’re appending new information to your customer records.
• Best practices for tag management and governance
  Oct 30, 2018 by Digital Marketing Depot
  Tag governance can be a complicated process. With the growing availability of tag-driven marketing and data platforms, it’s more important than ever to monitor the tags on your site, as well as what data they’re collecting and the overall impact they may have. But who in your organization is in charge of monitoring tags? Are […]

From Marketing Land:

• Best practices for tag management and governance
  Oct 30, 2018 by Digital Marketing Depot
  Tag governance can be a complicated process. With the growing availability of tag-driven marketing and data platforms, it’s more important than ever to monitor the tags on your site, as well as what data they’re collecting and the overall impact they may have. But who in your organization is in charge of monitoring tags? Are […]
• How to boost search rankings using only your internal linking strategy
  Oct 30, 2018 by Sponsored Content: OnCrawl
  Links, even within a website, show relationships between content. They transfer value and importance between pages. Even more importantly, internal links define your website’s structure. They help users to navigate and search engines to understand your website. A healthy internal linking strategy makes it easier for your pages to be indexed and to rank, as well […]

From Around The Web:

• What Is The Future Of A Universal Ad ID?, AdExchanger
• Brands are wrestling with personalisation, more than any other marketing tactic, Marketing Tech
• Sam’s Club Goes High-Tech, Adds AR, Voice Shopping, Store Mapping, MediaPost
• Amazon launches Alexa Presentation Language in public beta, VentureBeat

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.