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MarTech Today: iQ Media’s new TV-watching platform, AdQuick’s platform for billboard ads, and AI for advertising

Barry Levine on November 21, 2016 at 9:00 am

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

iQ Media’s new platform can automatically find logos in all TV transmissions
Nov 18, 2016 by Barry Levine
Philadelphia-based company says it now offers the first machine-only ability to find brands’ or competitors’ logos across the sea of TV.
AdQuick launches first platform for online-only booking of billboard ads
Nov 18, 2016 by Barry Levine
The new platform also offers the first analytics for out-of-home ads and can directly transmit ad content to digital billboards.
Why media buying and advertising is ripe for artificial intelligence
Nov 18, 2016 by Carl Erik Kjærsgaard
Columnist Carl Erik Kjærsgaard explains how AI can play a role in marketers’ media-buying plans, freeing them to focus on strategy and creative.

From Marketing Land:

Five marketing automation myths busted!
Nov 18, 2016 by Digital Marketing Depot
A study by Forrester Consulting found that just 10% of marketing professionals surveyed feel they are able to fully execute mature marketing automation strategies.

From Around The Web:

Multiple Metrics for Measuring Chatbots, adage.com
EventMobi Positions Itself as the WordPress of Event Apps With New Product Launch, www.newswire.ca
SDL Brings Unparalleled Security to Translation Supply Chain, www.sdl.com
10 examples of AI-powered marketing software, econsultancy.com
63 Percent of Marketers Say They Have Enough Technology, www.convinceandconvert.com
Mobile shoppers at risk from malicious apps and Wi-Fi this holiday season: report, www.mobilecommercedaily.com
We Built It & They Came – The Newsroom is Buzzing, yahoo.tumblr.com
‘A petri dish of bullshit’: Confessions of ex-Facebook news curators, digiday.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.