MarTech Today: Janrain launches Identity Central, Cyber Monday deals for marketers & Zappi partners with Survata

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Janrain launches its new Identity Central solution
  Nov 21, 2018 by Barry Levine
  The identity management provider says this new version of its platform is the first one supporting the new OpenID protocol that is fully cloud-based.
• Using data responsibly doesn’t have to weaken marketing strategies
  Nov 23, 2018 by Gladys Kong
  In today’s diverse marketplace, businesses need data solutions that empower them to anticipate and respond to many circumstances and challenges.
• Black Friday/Cyber Monday deals for marketers: Software, supplies and more
  Nov 21, 2018 by Barry Levine
  Adobe suite, cloud software among choice deals we found for marketers.
• Zappi partners with Survarta to offer brands in-campaign brand lift measurement
  Nov 21, 2018 by Robin Kurzer
  Zappi’s Ad Pulse measures and reports on the brand impact of metrics such as familiarity, awareness, consideration and usage.
• Use predictive personalization to drive increased conversion rates
  Nov 21, 2018 by Digital Marketing Depot
  Every day, every month, every quarter, marketers are tasked with a conundrum: create web sites and messages that resonate with target audiences. It’s not a rare request. In fact, it’s a fundamental principle of marketing. Why is it a conundrum? Because you’re being asked to make one size fit all of your visitors. Think about […]
• Kenshoo teams up with Experian to offer third-party data for Facebook campaigns
  Nov 21, 2018 by Amy Gesenhues
  The partnership offers marketers more than 1,100 audience segments for ad-targeting purposes.
  

From Marketing Land:

• YouTube has started testing ‘ad pods’: 2 skippable ads delivered back-to-back
  Nov 21, 2018 by Amy Gesenhues
  The ad pods are launching on desktop this year, with a later roll-out to mobile and TV screens.
  
• Getting Started with Responsive Search Ads
  Nov 21, 2018 by Digital Marketing Depot
  Responsive Search Ads (RSAs) are perhaps the most innovative change coming to your search campaigns since 2016. Join our webinar to learn more about Google’s new RSA format and the best practices for running successful campaigns. We’ll cover the following topics: Setting up RSAs. Creating RSA conversion goals. Best practices for running RSA campaigns and more.

From Around The Web:

• A Quick Primer On AMP Stories, Google’s Answer To The Stories Trend, AdExchanger
• An Introduction to AI for B2B Marketers, CMS Wire
• Ecommerce Chatbots: 22 Ways to Increase Sales and Retention, Shopify
• What CEOs Need To Know About The Ongoing Marketing Tech Debate, Chief Executive

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.