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MarTech Today: Janrain’s GDPR portal, Segment’s cross-site tracking & Apple’s HomePod

Barry Levine on June 7, 2017 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

Janrain offers one of the first GDPR portals for consumer data management
Jun 6, 2017 by Barry Levine
The identity management provider’s new Consent Lifecycle Management provides data management screens for visitors to its clients’ sites or apps.
Segment can now track users across sites without third-party cookies
Jun 6, 2017 by Barry Levine
The data connection service is employing a common ID for first-party cookies from a brand’s multiple sites.
The next tech innovation to help marketers engage live audiences: Voice
Jun 6, 2017 by Malcolm Cox
Columnist Malcolm Cox believes audio and voice recognition devices are set to become a marketer’s best friend, helping to target consumers as they’re actively considering what to purchase.

From Marketing Land:

Snap acquires Placed to better measure in-app ads to in-store sales
Jun 5, 2017 by Tim Peterson
Placed is able to attribute brand’s digital, TV and out-of-home campaigns to store visits and in-store sales.
Apple introduces HomePod: A premium speaker with Siri
Jun 5, 2017 by Greg Sterling
The device will compete with Google Home and Amazon Echo, but Apple is trying to distinguish it with sound quality and privacy features.

From Around The Web:

Amazon, Reddit, the ACLU, and more set net neutrality “day of action”, The Verge
The “Traveler” Rules of WordPress Plugin Management, Problogger
What to Consider When Purchasing a Web CMS, CMS Wire
File Size: A Common Mistake That Could Be Killing Your Display Ad Effectiveness, AdExchanger
ExchangeWire and Lotame Release New Report That Uncovers Geographical Differences in DMP Adoption Among Media Agencies, Market Wired
PebblePost Appoints David Peterson as Chief Technology Officer, Market Wired
What’s Sexier Than Machine Learning? Not Much, My Friends, The AdStage Blog
How to Improve Your WordPress Site’s Reputation Right Now, WPExplorer
How NBC News cut video load times to under 3 seconds, Digiday
Making Facebook Live More Accessible With Closed Captions, Facebook Newsroom

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.