MarTech Today: Janrain’s phone number detector, Snapchat’s new self-serve ad platform & analyzing crawl data
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Janrain now includes a phone number-based fraud detector May 5, 2017 by Barry Levine Identity service says this kind of onboard fraud score is the first of its kind. MomentFeed now offers […]
Barry Levine on May 8, 2017 at 9:00 am | Reading time: 2 minutes
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Janrain now includes a phone number-based fraud detector
May 5, 2017 by Barry Levine
Identity service says this kind of onboard fraud score is the first of its kind. - MomentFeed now offers paid social across Snapchat, Facebook and Instagram at scale
May 5, 2017 by Greg Sterling
Company uses organic and paid social to drive offline visits for multi-location enterprises. - Snapchat rolls out self-serve platform for its vertical video ads
May 5, 2017 by Tim Peterson
Snapchat Ad Manager will become officially available next month and feature all of Snapchat’s targeting options but only work for its Snap Ads.
From Marketing Land:
- Don’t underestimate the power of advanced filtering when analyzing crawl data
May 5, 2017 by Glenn Gabe
Columnist Glenn Gabe shares various ways of filtering crawl data to obtain actionable insights. - YouTube unveils its new lineup of original programming
May 5, 2017 by Barry Levine
With more 18- to 49-year-old visitors during prime time ‘than any TV network,’ the platform is continuing its move beyond user-generated content. - Google’s rocky road: Fake news, extremist videos & bad search results [Podcast]
May 5, 2017 by Matt McGee
In this week’s podcast, we discuss Google’s efforts to combat hyperpartisan and extremist content, fake news and misinformation on YouTube and in its search results.
From Around The Web:
- WordPress 4.8 Release Targeted for June, WordPress Tavern
- SP Marketplace Releases SP Marketing Portal for Office 365, SP Marketplace
- Exclusive: This is Amazon’s new Echo with a built-in touchscreen, AFTVnews
- A Snapchat patent application would map the world in an augmented reality database, The Verge
- Marketers Sound Off as Facebook Closes Oculus Story Studio, AdAge
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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