MarTech Today: Jivox’ visual journey maps, HubSpot focuses on being a platform & IAB’s in-app ad SDK hits two billion devices

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Jivox adds visual journey maps, site content to its resume
  Dec 12, 2018 by Barry Levine
  Marketers can use the tools to coordinate site and email messages around ad campaigns.
• How to compete in an omni-channel world
  Dec 12, 2018 by Digital Marketing Depot
  Life isn’t fair for consumer brands. Your customer experience (CX) — from your web, mobile, brick and morta, email, SMS, and social communications — gets compared to companies with a lot more resources than you may have. And these comparisons can feel unfair. But here’s the good news: creating an omni-channel customer experience is not […]
• HubSpot: We’re now focusing on being a platform vendor
  Dec 12, 2018 by Barry Levine
  Following announcements of an expanded AWS partnership and a new venture fund, the company says it is re-orienting itself around providing a CX ecosystem for SMBs.
  
• IAB’s in-app ad viewability and measurement SDK hits 2 billion devices
  Dec 12, 2018 by Robin Kurzer
  The OM SDK has achieved adoption by 17 companies.
• Using intent data for B2B pipeline acceleration
  Dec 12, 2018 by John Steinert
  Here are 5 ways to turn ABM into a ‘cosmic slingshot’ for sales.

From Marketing Land:

• Data orchestration – learn how it works and why it can help you do more with your data
  Dec 12, 2018 by Digital Marketing Depot
  The modern digital landscape is a complicated one. Whether it’s the issue of how to manage massive amounts of data, an increased focus on consumer privacy, or the general shift in customer preferences towards personalization, keeping up with the evolution of the digital space is a challenge for small businesses and Fortune 1000 companies alike.
• Here’s your exclusive insider look of SMX West
  Dec 12, 2018 by Chris Sherman
  TL;DR: Here’s my epic 3,000-word preview of all the sessions, speakers and networking you’ll experience at SMX West. Read a little or read it all. Then register by 11:59 p.m. Saturday, December 22 and save big with Early Bird rates. Search Engine Land’s SMX® West, the go-to event for search marketers, returns to San Jose January 30-31.

From Around The Web:

• How Natural Language Generation Improves Personalization and Drives Sales, Multichannel Merchant
• The Real Impact Of Data Breaches, AdExchanger
• Customer Data Platforms Best Practices and Challenges, www.cmswire.com
• Eye Tracking AR Glasses Market to Set Phenomenal Growth from 2018 to 2023: Key Players Lumus, Magic Leap, Metaio GmbH, Optinvent SA | Tribune Updates, tribuneupdates.com
• Google kills Allo, its AI-powered messaging app, www.fastcompany.com
• How SMBs Can Successfully Adopt Chatbots, AI and IoT Marketing, www.cmswire.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.