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MarTech Today: Kochava expands into blockchain, Audi’s responsive billboard campaign & troubleshooting your technical SEO

Barry Levine on October 30, 2017 at 9:00 am

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

Kochava expands into blockchain for ad insertion orders
Oct 27, 2017 by Barry Levine
The attribution/measurement provider is expecting to launch its open source XCHNG blockchain-based ecosystem of integrated applications by the end of 2018.
Audi campaign on UK digital billboards tracks traffic and weather
Oct 27, 2017 by Barry Levine
This is the latest in a series of campaigns around the world where the dowdy static billboard is becoming a kind of sensory visual response.
How emerging technologies will affect your business in 2018
Oct 27, 2017 by Tom Kuhr
Contributor Tom Kuhr takes a look at how voice search, artificial intelligence and augmented reality are changing the marketing game.

From Marketing Land:

Tips to troubleshoot your technical SEO
Oct 27, 2017 by Patrick Stox
Stumped by a technical SEO issue? Columnist Patrick Stox has some tips and tricks to help you diagnose and solve some common problems.

From Around The Web:

Facebook vs. Blockchain: it’s a matter of trust, Chief Martech
Future of AI for B2B Marketing, MarTech Advisor
Shop with Your Steering Wheel: 3 Opportunities in Connected Car Commerce, Get Elastic

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.