MarTech Today: Kochava expands into blockchain, Audi’s responsive billboard campaign & troubleshooting your technical SEO
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Kochava expands into blockchain for ad insertion orders Oct 27, 2017 by Barry Levine The attribution/measurement provider is expecting to launch its open source XCHNG blockchain-based ecosystem of integrated applications by the […]
Barry Levine on October 30, 2017 at 9:00 am | Reading time: 1 minute
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Kochava expands into blockchain for ad insertion orders
Oct 27, 2017 by Barry Levine
The attribution/measurement provider is expecting to launch its open source XCHNG blockchain-based ecosystem of integrated applications by the end of 2018. - Audi campaign on UK digital billboards tracks traffic and weather
Oct 27, 2017 by Barry Levine
This is the latest in a series of campaigns around the world where the dowdy static billboard is becoming a kind of sensory visual response. - How emerging technologies will affect your business in 2018
Oct 27, 2017 by Tom Kuhr
Contributor Tom Kuhr takes a look at how voice search, artificial intelligence and augmented reality are changing the marketing game.
From Marketing Land:
- Tips to troubleshoot your technical SEO
Oct 27, 2017 by Patrick Stox
Stumped by a technical SEO issue? Columnist Patrick Stox has some tips and tricks to help you diagnose and solve some common problems.
From Around The Web:
- Facebook vs. Blockchain: it’s a matter of trust, Chief Martech
- Future of AI for B2B Marketing, MarTech Advisor
- Shop with Your Steering Wheel: 3 Opportunities in Connected Car Commerce, Get Elastic
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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