MarTech Today: Kochava expands into blockchain, Audi’s responsive billboard campaign & troubleshooting your technical SEO

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Kochava expands into blockchain for ad insertion orders
  Oct 27, 2017 by Barry Levine
  The attribution/measurement provider is expecting to launch its open source XCHNG blockchain-based ecosystem of integrated applications by the end of 2018.
• Audi campaign on UK digital billboards tracks traffic and weather
  Oct 27, 2017 by Barry Levine
  This is the latest in a series of campaigns around the world where the dowdy static billboard is becoming a kind of sensory visual response.
• How emerging technologies will affect your business in 2018
  Oct 27, 2017 by Tom Kuhr
  Contributor Tom Kuhr takes a look at how voice search, artificial intelligence and augmented reality are changing the marketing game.

From Marketing Land:

• Tips to troubleshoot your technical SEO
  Oct 27, 2017 by Patrick Stox
  Stumped by a technical SEO issue? Columnist Patrick Stox has some tips and tricks to help you diagnose and solve some common problems.

From Around The Web:

• Facebook vs. Blockchain: it’s a matter of trust, Chief Martech
• Future of AI for B2B Marketing, MarTech Advisor
• Shop with Your Steering Wheel: 3 Opportunities in Connected Car Commerce, Get Elastic

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.