MarTech Today: Kontakt’s beacon evolution, WooCommerce adds AdRoll & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Kontakt’s product releases point to a new phase of beacon evolution
  Aug 30, 2016 by Barry Levine
  Its new ecosystem adds lightweight card beacons, IFTTT, light and motion sensors, long battery life, NFC and RFID to iBeacon/Eddystone beacons.
  
• WooCommerce adds AdRoll integration
  Aug 31, 2016 by Barry Levine
  Automattic’s popular e-commerce plugin for WordPress offers a new ad/email retargeting option.
• From the Editor’s Desk: Blab is dead; long live our new podcast!
  Aug 31, 2016 by Matt McGee
  In this month’s column, Editor-In-Chief Matt McGee talks about why we’re changing our weekly video show to an audio-only podcast.
• Google launches ‘In Apps,’ a way to find content within apps on Android phones
  Aug 30, 2016 by Danny Sullivan
  Somewhat similar to Apple’s Spotlight, the new feature allows you to search your Android phone for content, as opposed to the web.
  

From Around The Web:

• How To Share WordPress Posts Automatically with Buffer, www.wpexplorer.com
• For Publishers, DMPs May Also Help Improve Content, adexchanger.com
• To shrink or not to shrink: Responsive vs. adaptive mobile design, www.mobilecommercedaily.com
• Two Distinct Approaches Aimed at Making Site Customization in WordPress Easier, wptavern.com
• Why chatbots need a ‘dominant design’, venturebeat.com
• How to Navigate the Programmatic Contextual Maze, adage.com
• How To Save Social Shares In WordPress When Changing Domain Names, Moving To HTTPS, or Switching Permalinks, www.gsqi.com
• Episerver Acquires Omnichannel Personalization Vendor Peerius, PR Newswire
• Building Blocks: Bobbi Leach, CEO at FuturePay Talks Marketing Tech, www.martechadvisor.com
• Why SMB Marketers Value Flexibility in Marketing Technology, www.emarketer.com
• App Store Optimisation Checklist, www.branded3.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.