MarTech Today: Leanplum buys Connecto, Sweet offers Sugar & Ad ID integrates with DigiTrust
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Mobile marketer Leanplum buys Connecto’s conversational marketing Jun 20, 2018 by Barry Levine The acquisition of the Bulgarian firm boosts Leanplum’s goal of making conversations a central feature for maintaining brand […]
Barry Levine on June 21, 2018 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Mobile marketer Leanplum buys Connecto’s conversational marketing
Jun 20, 2018 by Barry Levine
The acquisition of the Bulgarian firm boosts Leanplum’s goal of making conversations a central feature for maintaining brand relationships with customers. - Reverse-engineering GDPR: Why our intentions shape our reality
Jun 20, 2018 by Kristoffer Nelson
Contributor Kristoffer Nelson suggests you learn to stop worrying and love GDPR, because the new consumer-friendly data environment is here to stay. - Advanced AdWords Strategies to Personalize Experiences and Drive Revenue
Jun 20, 2018 by Digital Marketing Depot
Paid search is brutally competitive. Everyone is using the same tactics to drive conversions. How do you separate your AdWords campaigns from your competitors’ to acquire more customers at a lower CPL? The answer is with personalization. There are new data-driven strategies you can use to target the right audience with the right AdWords campaign […] - Tokenized loyalty platform Sweet offers Sugar tokens to energize fans
Jun 20, 2018 by Barry Levine
The platform is one of the first to actually deploy reward tokens for stimulating brand fervor. - Advertiser ID Consortium integrates with IAB Tech Lab’s DigiTrust ID
Jun 20, 2018 by Ginny Marvin
The integration gives members access to the non-profit’s solution for standardized identity.
From Marketing Land:
- Facebook gives autoplay video ads in Messenger a go
Jun 20, 2018 by Amy Gesenhues
A Facebook spokesperson says they’re in the “beginning stages” of placing video ads in Messenger. - Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads
Jun 20, 2018 by Amy Gesenhues
YouTube’s new creative suite — which includes Video Experiments, Video Creative Analytics, YouTube Director Mix and Video Ad Sequencing — is still in beta.
- After data leak, 3 of 4 US carriers vow to stop selling user location to third parties
Jun 20, 2018 by Greg Sterling
The widespread use of location in the third party data ecosystem is almost completely opaque to consumers.
From Around The Web:
- 9 Evergreen Content Formats for Long-Term Success [Examples], Content Marketing Institute
- Announcing the Art and Science of Bing Shopping Campaigns webcast, Bing
- How Many Customers Are You Losing Because of Bad UX?, Post Funnel
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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