MarTech Today: Lithium ends Klout, Google limits use of DoubleClick IDs & issues GDPR guidance

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Lithium will ‘sunset’ its Klout service on the day GDPR launches
  May 11, 2018 by Barry Levine
  Lithium CEO indicates GDPR helped propel the decision, and the Klout-built AI tech will still be employed.
• The MarTech Minute: Moat chosen as LinkedIn video viewability partner, Oracle adds new integrations & a slew of executive moves
  May 11, 2018 by Robin Kurzer
  The martech week in review: News and announcements in marketing technology this week that you might have missed.
• Shoppables are just getting started
  May 11, 2018 by Barry Levine
  All-in-one-screen shoppable content could evolve in ways that dramatically change e-commerce and marketing.
• 3 steps to mastering account-based measurement
  May 11, 2018 by Peter Isaacson
  All this data we’ve got at our fingertips isn’t useful unless we apply it practically. Contributor Peter Isaacson offers specific steps to help you uncover actionable insights.
• Google to stop media buyers from using DoubleClick IDs, keeping measurement & attribution within its ‘walled garden’
  May 11, 2018 by Robin Kurzer
  Marketers say that this move is part of a larger trend by companies like Google to control measurement and attribution metrics.
• This week in GDPR
  May 11, 2018 by Robin Kurzer
  A weekly wrap-up of how companies are preparing for the General Data Protection Regulation.
• Google issues updated GDPR guidance to publishers on how to gain consent from users
  May 11, 2018 by Robin Kurzer
  Despite publishers’ claims that some of Google’s policies are self-serving, the company asserts it is in line with GDPR.

From Marketing Land:

• Common mistakes and quick fixes to improve poky page speed
  May 11, 2018 by Janet Driscoll Miller
  Contributor Janet Driscoll Miller points out three page load speed issues and provides simple but effective workarounds that will enable web pages to load faster and gain favor with Google.
• Ask the SMXperts: The latest in advanced technical SEO
  May 11, 2018 by Debra Mastaler
  SMXperts Dawn Anderson, Bastian Grimm and Brian Weiss answer technical SEO questions on time to first meaningful paint, indexation and crawling controls, challenges associated with voice search and more

From Around The Web:

• 6 Ways Marketers are Embracing Artificial Intelligence (AI), CMS Wire
• In the Age of AI, Publishers Need Authenticated Audiences, AdExchanger
• The Martech Evolution for Digital Advertising Agencies, The AdStage Blog
• The myth of martech consolidation is dead. Now what?, Chief Marketing Technologist
• What I Learned Rebuilding My Company’s Lead Qualification System, Marketo

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.