• MarTech Today
  • Sections
    • Ads
    • Marketing
    • Content
    • Sales
    • Analytics
    • Management
    • Resources
    • More
    • Home
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Mgmt
  • Resources
  • More
  • Events
  • SUBSCRIBE

MarTech Today

MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Management
  • Resources
  • More
  • Events
  • Newsletters
  • Home
MarTech Today Newsletter

MarTech Today: LiveRamp adds people-based search targeting, KLM adds Twitter and WeChat bots, & Apple adds indoor mapping for malls

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: LiveRamp adds people-based search targeting to IdentityLink Jun 7, 2017 by Barry Levine Its new capability allows brands to add missing email addresses to their CRMs for search targeting with […]

Barry Levine on June 8, 2017 at 9:00 am
  • More

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

  • LiveRamp adds people-based search targeting to IdentityLink
    Jun 7, 2017 by Barry Levine
    Its new capability allows brands to add missing email addresses to their CRMs for search targeting with Google AdWords.
  • KLM now offers flight help via Twitter and WeChat bots
    Jun 7, 2017 by Barry Levine
    The Dutch airline’s expansion beyond Messenger is another step in the bot-ization of customer service.
  • Shopify’s business assistant bot Kit is now free to merchants
    Jun 7, 2017 by Barry Levine
    Through textual conversations, Kit recommends and implements a variety of marketing and management tasks for merchants.

From Marketing Land:

  • The next tech innovation to help marketers engage live audiences: Voice
    Jun 7, 2017 by Malcolm Cox
    Columnist Malcolm Cox believes audio and voice recognition devices are set to become a marketer’s best friend, helping to target consumers as they’re actively considering what to purchase.
  • How Apple’s Intelligent Tracking Prevention works & why Google/Facebook could benefit most
    Jun 7, 2017 by Ginny Marvin
    The new solution has a 24-hour window that gives highly trafficked properties an even bigger advantage over third-party ad tech.
  • Apple adds indoor mapping for malls and airports, Do Not Disturb mode
    Jun 7, 2017 by Greg Sterling
    Google and Bing have similar indoor mapping initiatives.
  • Enterprise Social Media Management Software: A Marketer’s Guide–All new sixth edition!
    Jun 6, 2017 by Digital Marketing Depot
    MarTech Today’s latest publication of the “Enterprise Social Media Management Software: A Marketer’s Guide” examines the market for enterprise social media management software (ESMMS) and the considerations involved in implementing ESMMS platforms. The 68-page report reviews the explosion of ESMMS, plus the latest trends, opportunities and challenges in social media management.
  • SMX Advanced is almost sold out! Less than 100 tickets left.
    Jun 6, 2017 by Marketing Land
    SMX Advanced is in one week. This time next week, your peers (and competitors) will be in Seattle getting actionable SEO and SEM tactics and having conversations with the marketers making the biggest impact in the search world. We’ll be covering the SEO and SEM topics relevant today.

From Around The Web:

  • Analytics Tools Are Still a Challenge for Many, eMarketer
  • The Future of Analytics Tools, Now Powered By Machine Learning and Artificial Intelligence, The Data & Marketing Association
  • Amazon, Kickstarter, Reddit, YC join “save net neutrality” protest planned for July 12, TechCrunch
  • How Machine Learning Can Improve Content Marketing, eMarketer
  • Common WordPress Security Mistakes Many Websites Make, WPExplorer
  • Creating Better, Faster And More Optimized WordPress Websites, Smashing Magazine
  • Domain spoofing remains an unsolved issue in programmatic advertising, Digiday
  • How Amazon’s Robot Army Is Driving Customer Experience, CMS Wire
  • Brandwatch First to Compliantly Offer Access to Reddit Data, Brandwatch
  • 5 Ways Artificial Intelligence Can Positively Impact Your Marketing Strategy, Jeff Bullas
  • 7 Ways to Increase Sales with Marketing Automation, Marketo
  • Study Finds New Opportunities For Firms Integrating Ad, Marketing Tech, Street Fight
  • What anchors your martech mall? A marketing metaphor, Chief Marketing Technologist
  • Where Does AI Fit in Your Marketing Strategy?, CMS Wire
  • Facebook introduces new Android TV app, only allows you to watch videos, 9to5Google


About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

Channel: MarTech Today Newsletter

Subscribe to receive daily martech news and expert insights. See terms.

Processing...Please wait.


We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

Next Event: Sept. 14-15

Available On-Demand: March 2021

Available On-Demand: October 2020

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • Data & Organizational Roadblocks? Your Path to Frictionless Revenue Optimization
  • Converting with Conversational AI
  • 4 Ways Chatbot Marketing Can Drive Sales
  • Client Reporting Best Practices Guide
  • Gartner Magic Quadrant for Digital Experience Platforms
See More Whitepapers

Webinars

  • Drive Customer Engagement with the Power of Personalization
  • 7 Use Cases That Prove Why You Should Implement DAM
  • Accelerate Your SEO & Content Marketing Program with 4 Key Milestones
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

On-Demand Free Training

Receive daily martech news and analysis.

Channels

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • Home

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2021 Third Door Media, Inc. All rights reserved.