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MarTech Today: LiveRamp adds people-based search targeting, KLM adds Twitter and WeChat bots, & Apple adds indoor mapping for malls

Barry Levine on June 8, 2017 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

LiveRamp adds people-based search targeting to IdentityLink
Jun 7, 2017 by Barry Levine
Its new capability allows brands to add missing email addresses to their CRMs for search targeting with Google AdWords.
KLM now offers flight help via Twitter and WeChat bots
Jun 7, 2017 by Barry Levine
The Dutch airline’s expansion beyond Messenger is another step in the bot-ization of customer service.
Shopify’s business assistant bot Kit is now free to merchants
Jun 7, 2017 by Barry Levine
Through textual conversations, Kit recommends and implements a variety of marketing and management tasks for merchants.

From Marketing Land:

The next tech innovation to help marketers engage live audiences: Voice
Jun 7, 2017 by Malcolm Cox
Columnist Malcolm Cox believes audio and voice recognition devices are set to become a marketer’s best friend, helping to target consumers as they’re actively considering what to purchase.
How Apple’s Intelligent Tracking Prevention works & why Google/Facebook could benefit most
Jun 7, 2017 by Ginny Marvin
The new solution has a 24-hour window that gives highly trafficked properties an even bigger advantage over third-party ad tech.
Apple adds indoor mapping for malls and airports, Do Not Disturb mode
Jun 7, 2017 by Greg Sterling
Google and Bing have similar indoor mapping initiatives.
Enterprise Social Media Management Software: A Marketer’s Guide–All new sixth edition!
Jun 6, 2017 by Digital Marketing Depot
MarTech Today’s latest publication of the “Enterprise Social Media Management Software: A Marketer’s Guide” examines the market for enterprise social media management software (ESMMS) and the considerations involved in implementing ESMMS platforms. The 68-page report reviews the explosion of ESMMS, plus the latest trends, opportunities and challenges in social media management.
SMX Advanced is almost sold out! Less than 100 tickets left.
Jun 6, 2017 by Marketing Land
SMX Advanced is in one week. This time next week, your peers (and competitors) will be in Seattle getting actionable SEO and SEM tactics and having conversations with the marketers making the biggest impact in the search world. We’ll be covering the SEO and SEM topics relevant today.

From Around The Web:

Analytics Tools Are Still a Challenge for Many, eMarketer
The Future of Analytics Tools, Now Powered By Machine Learning and Artificial Intelligence, The Data & Marketing Association
Amazon, Kickstarter, Reddit, YC join “save net neutrality” protest planned for July 12, TechCrunch
How Machine Learning Can Improve Content Marketing, eMarketer
Common WordPress Security Mistakes Many Websites Make, WPExplorer
Creating Better, Faster And More Optimized WordPress Websites, Smashing Magazine
Domain spoofing remains an unsolved issue in programmatic advertising, Digiday
How Amazon’s Robot Army Is Driving Customer Experience, CMS Wire
Brandwatch First to Compliantly Offer Access to Reddit Data, Brandwatch
5 Ways Artificial Intelligence Can Positively Impact Your Marketing Strategy, Jeff Bullas
7 Ways to Increase Sales with Marketing Automation, Marketo
Study Finds New Opportunities For Firms Integrating Ad, Marketing Tech, Street Fight
What anchors your martech mall? A marketing metaphor, Chief Marketing Technologist
Where Does AI Fit in Your Marketing Strategy?, CMS Wire
Facebook introduces new Android TV app, only allows you to watch videos, 9to5Google

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.