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MarTech Today: LiveRamp adds third-party data to IdentityLink, an intro to streaming analytics & Vizio fined for no-consent tracking

Barry Levine on February 7, 2017 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

LiveRamp adds third-party data to its cross-channel identity service
Feb 6, 2017 by Barry Levine
The data onboarding service is releasing different versions of its IdentityLink, this time for third-party data owners.
MarTech Landscape: What is influencer marketing?
Feb 6, 2017 by Barry Levine
Social networks have created a huge platform for broadcasting enthusiasms, whether by your neighbor or a celebrity you follow.
An introduction to streaming analytics for marketing and customer engagement
Feb 6, 2017 by Paul Stanton
Contributor Paul Stanton explains streaming data analytics, a new big data strategy that’s gaining traction among marketers.

From Marketing Land:

TV maker VIZIO fined $2M for no-consent tracking of consumer viewing habits
Feb 6, 2017 by Greg Sterling
Viewing habits were meticulously logged, tied to demographics and sold to third parties for ad targeting and tracking.

From Around The Web:

5 steps to improve PageSpeed and boost page performance, Inside AdSense
Getting Started With VR Interface Design, Smashing Magazine
How IBM Is Embracing the Future Through Design, UXmatters
Information Architecture: The Structure Behind Your User Interface, UXmatters
Amazon Echo spot “primes” Super Bowl audience for drone delivery in the US, TechCrunch
Instapage Launches Industry’s First and Only Landing Page Collaboration Solution, PR Newswire
2017 Predictions: Thanks to Tech, Earned Media Means Business, MarTech Advisor
Ad Tech Firms Rocket Fuel, MediaMath Oppose Immigration Ban, AdAge
How to transition from being a martech consultant to a full-timer, Chief Marketing Technologist
The AI Wars in Local Have Already Begun, Street Fight
Ad blocking goes mobile: 5 charts on the global state of ad blocking, Digiday
EU data protection authorities confirm compliance of Google Cloud commitments for international data flows, The Google Blog
What we know about Snap’s secretive research arm, VentureBeat
The Arrival of Virtual Reality, Multichannel Marketer

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.