MarTech Today: LiveRamp targets CTV, location vendor Teemo scores with consent and cybersecurity for marketers

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• LiveRamp gives advertisers a way to target users across all of their CTV interactions
  Feb 11, 2019 by Robin Kurzer
  The platform has extended its identity resolution capabilities to include OTT and digital TV users.
• Data location vendor worked with GDPR regulator on data consent model, yielding 70% opt-in rates
  Feb 11, 2019 by Greg Sterling
  Teemo says that transparency gives consumers a sense of control and they respond positively as a result.
• How to Prepare for a Successful Marketing Analytics Implementation
  Feb 11, 2019 by Digital Marketing Depot
  Analytics are critical to fuel the success of your marketing investments. Whether you are taking a hard look at your current deployment, or a new deployment is in the works, this non-technical webinar highlights the 5 most common issues that can prevent you from realizing value from your analytics implementation. Join us to learn best […]

From Marketing Land:

• Cybersecurity for marketers: Teamwork is key to protect data
  Feb 11, 2019 by Sam Bocetta
  Marketing teams should regularly reevaluate how they approach cybersecurity and work in tandem with their IT department, especially during third-party mergers and acquisitions.

From Around The Web:

• “Amazon Live” is the retailer’s latest effort to take on QVC with live-streamed video, TechCrunch
• How Facebook Has Changed Computing, WIRED
• 3 Ways Customer Data Platforms Can Help Rescue Retail, www.destinationcrm.com
• Debunking the Biggest Artificial Intelligence Myths in Marketing, aithority.com
• The history of the chatbot: Where it was and where it’s going, www.information-age.com
• Why We Need More Visibility Into The Social Media Analytics Algorithms We Use, www.forbes.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.