MarTech Today: LiveRamp’s IdentityLink for TV partners with Adobe, WhatsApp’s new Business API & a new report on smart speakers

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• LiveRamp’s IdentityLink for TV is now offering addressable TV targeting through its first reseller – Adobe
  Aug 3, 2018 by Barry Levine
  The integration allows Adobe customers to upload their customer lists and get the matching cable subscriber IDs, for ad targeting through a cable service.
• The MarTech Minute: Mavrck unveils fraud detection tools, 4c launches new marketplaces & lots of acquisitions
  Aug 3, 2018 by Robin Kurzer
  The martech week in review: News and announcements in marketing technology this week that you might have missed
• Does ad tech dream of electric sheep?
  Aug 3, 2018 by Duncan Arthur
  Contributor Duncan Arthur urges advertisers and agencies to cultivate empathy for our fellow human beings, rather than thinking of them as machine-like users with eyeballs.
• Facebook looks to monetize WhatsApp with new Business API & ads that open chats in the messaging app
  Aug 3, 2018 by Amy Gesenhues
  The new Facebook ads that click to WhatsApp open a pre-filled chat so that users can easily message the business via the app.

From Marketing Land:

• Apple’s HomePod makes modest gains against Echo, Google Home [Report]
  Aug 3, 2018 by Greg Sterling
  Amazon has 70 percent of the market, Google 24 percent and Apple 6 percent.

From Around The Web:

• The future of SMS; 2018 and beyond, SMSGlobal

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.