MarTech Today: Location as a targeting and attribution tool, the maturing of ABM and the value of consent

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Cuebiq, Verve-HERE announcements show utility of location as targeting, attribution tool
  Jan 9, 2019 by Greg Sterling
  Cuebiq announced linear TV offline attribution; Verve and HERE are working on bringing digital OOH to in-car infotainment systems.
  
• ABM is maturing, here are some tools to help build successful campaigns in 2019
  Jan 9, 2019 by Cara Caruso
  Top ABM tools have different platforms with their own focus in core competencies. Review these four areas before making your choice.

From Marketing Land:

• Google Chrome’s filtering of ‘annoying’ ads will apply to sites worldwide starting in July
  Jan 9, 2019 by Ginny Marvin
  Sites that don’t adhere to the Better Ads Standards could see ads blocked.
• Reaching global equilibrium: The value of consent and user preference
  Jan 9, 2019 by Ben Barokas
  While consent is core to operating ethically, it is crucial not to forget about user experience.
• Reddit hires former Twitter ad team director as VP of ad products, engineering
  Jan 9, 2019 by Amy Gesenhues
  Shariq Rizvi will report to CEO Steve Huffman and lead Reddit’s monetization and ads product team.

From Around The Web:

• Mediaocean, IBM advertising blockchain goes live, Ledger Insights
• Twitter will test new conversation features out in the open, Engadget
• Use of SMS or Call Log permission groups, Google Play Console Help
• NBCUniversal tests Comcast’s blockchain-powered data-sharing platform, Marketing Dive

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.