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MarTech Today: Lotame’s ‘first TV DMP,’ the Amazon Go grocery & canonical tags

Barry Levine on December 6, 2016 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

Lotame launches what it calls ‘first TV data management platform’
Dec 5, 2016 by Barry Levine
Following up on its Smart TV Audiences last March, the company can now direct advertisers toward TV programs watched by segments of online users.
Amazon unveils its Amazon Go grocery, where you just take things from the shelves and walk out
Dec 5, 2016 by Barry Levine
Its new physical store uses a mobile app, computer vision and other technologies to track every product and then charge your Amazon account.
Commerce Signals and PlaceIQ make offline sales into online optimization tool
Dec 5, 2016 by Greg Sterling
Data will help marketers understand which campaigns are delivering in-store sales most efficiently, at the lowest cost.
Nominations wanted for this year’s Naughty & Nice list
Dec 5, 2016 by Barry Levine
Again this year, we’ll shine our virtual spotlight on those who deserve a candy cane — or a lump of coal — because of what they’ve done in marketing, advertising or search.

From Marketing Land:

Canonical chaos: doubling down on duplicate content
Dec 5, 2016 by Marcus Miller
Duplicate content issues? Problems with your canonical tags? Columnist Marcus Miller explains why these issues occur and how to fix them.
5 New Year’s resolutions for analytics
Dec 5, 2016 by Nick Iyengar
As we edge closer to 2017, columnist Nick Iyengar discusses key goals you should consider for your analytics program in the new year.

From Around The Web:

How anticipatory analytics would have saved the Death Star, digiday.com
Snapchat will make Los Angeles a stronger tech hub, techcrunch.com
Ad tech profits from ads on fake news – and preventing ads on fake news, digiday.com
A sweet update to Nougat: Android 7.1.1, blog.google

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.