MarTech Today: Lotame’s GDPR prep, data breaches of 2017 & planning a CRM stack upgrade

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Lotame’s prep for GDPR highlights big changes in data management
  Dec 19, 2017 by Barry Levine
  There’s tracking consent, providing data access and minimizing liability. Plus there’s the pending ePrivacy Regulation.
• Equifax and beyond: How data breaches shaped 2017
  Dec 19, 2017 by Robin Kurzer
  Could this be a turning point in the way we handle PII data in the future?
• Practical advice for planning a CRM marketing stack upgrade
  Dec 19, 2017 by Jose Cebrian
  Looking to upgrade your martech stack to make the most of your marketing capabilities? Columnist Jose Cebrian has some tips to ensure a smooth transition.

From Marketing Land:

• Facebook begins using face recognition tech to help users better manage their identity on the platform
  Dec 19, 2017 by Amy Gesenhues
  Users will now be able to locate images they may appear in even if they haven’t been tagged in the photo.
• Digital advertising in 2018: 5 trends to watch
  Dec 19, 2017 by Ginny Marvin
  Evolving capabilities and changing regulatory dynamics will affect how marketers connect with and engage customers and prospects in 2018.

From Around The Web:

• Google will turn on native ad-blocking in Chrome on February 15, TechCrunch
• How to Create a Video for Marketing: 3 Steps for Beginners, MarketingProfs
• PI Predictions: Machine Learning to Play Vital Role in Email Marketing, Movable Ink Blog

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.