MarTech Today: Lytics’ new personalization, YouTube mobile live-streaming & Google’s My Business API

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• New Lytics Personalization promises greater simplicity and sophistication
  Jun 24, 2016 by Greg Sterling
  Platform seeks to help marketers deliver more customized experiences on their websites and beyond.
• YouTube adds mobile live-streaming to catch up to Facebook, Periscope
  Jun 23, 2016 by Tim Peterson
  YouTube Live isn’t all that different from Twitter’s Periscope or Facebook Live, but its execs claim it’s faster and more reliable than its rivals.
• Facebook is getting closer to putting ads in Live videos
  Jun 23, 2016 by Tim Peterson
  At VidCon, Facebook’s video product boss, Fidji Simo, said the company will test different monetization models for Facebook Live “over the next couple months.”
• Bridging the gaps in the Google My Business API
  Jun 24, 2016 by Brian Smith
  Each update to the Google My Business API makes life easier for those of us managing locations at scale, but columnist Brian Smith notes that gaps in the automation process have yet to be addressed.

From Around The Web:

• Bring Your Marketing Analytics Into the 21st Century, thedma.org
• No More Manual Marketing Data Analysis: There Is a Better Way, www.tune.com
• Amazon, Google and Volvo Want to Seamlessly Integrate the Internet of Things Into Your Life, www.adweek.com
• A Designer’s Guide To The $15 Billion Artificial Intelligence Industry, www.fastcodesign.com
• The automation of design, techcrunch.com
• 23 Must-Have Tools for Your Marketing Stack, blog.kissmetrics.com
• As ad tech consolidates, business models shift, digiday.com
• Glass support website finally confirms ‘Glass: Enterprise Edition’ name, add-on battery pack, 9to5 Google
• Live-streams of Sit-In Mark Defining Moment for Social Video, adage.com
• Native video is the next big ad format, just ask Facebook, digiday.com
• Snapchat has quietly introduced the world to augmented reality, qz.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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