MarTech Today: Madison Logic integrates with Marketo, kids in the age of GDPR & Zuckerberg’s resolution for 2019

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Madison Logic becomes bidirectional with marketing automation by integrating with Marketo
  Jan 4, 2018 by Barry Levine
  The move follows Madison Logic’s recent integration with Salesforce’s CRM.
• Power to the people: GDPR ushers in a new age of customer control over their data
  Jan 4, 2018 by Robin Kurzer
  A new study indicates a majority of EU citizens will exercise their data privacy rights under the legislation.
• Need a New Year’s resolution? Ask your sales team
  Jan 4, 2018 by Joe Hyland
  If you haven’t yet started, it’s time to set your 2018 marketing goals. Columnist Joe Hyland explains why it’s critical to include your sales team in the process.
• Marketing online to kids in the age of GDPR poses new challenges
  Jan 4, 2018 by Robin Kurzer
  Ad tech targeted to adults is capturing data from kids at a growing pace.
• Frito-Lay CMO says marketers need a listen-first mentality to be successful
  Jan 4, 2018 by Amy Gesenhues
  Frito-Lay CMO Jennifer Saenz says listening to consumers is a top priority if you want to build marketing experiences that drive engagement.

From Marketing Land:

• Personalization & machine learning in 2018: From comms to content
  Jan 4, 2018 by Blaise Lucey
  Columnist Blaise Lucey discusses how marketers will need to look toward machine learning and data in 2018 to help them connect with their audiences.
• How much will privacy regulation disrupt the local search market in 2018?
  Jan 4, 2018 by Wesley Young
  Columnist Wesley Young covers a growing storm of events that are likely to culminate in substantial regulatory change and analyzes the impact that can have on the local search industry.
• Mark Zuckerberg’s New Year’s resolution is to solve Facebook’s issues
  Jan 4, 2018 by Tim Peterson
  “Facebook has a lot of work to do,” company’s CEO writes in Facebook post announcing his 2018 personal challenge.
• Unite your team at SMX West! Save big on SEO & SEM training with group rates!
  Jan 4, 2018 by Marketing Land
  SMX West will be here before you know it! The largest gathering of search marketers on the West Coast is happening March 13-15 in San Jose, California. You’ll get three days of unparalleled SEO & SEM training — more than 60 thoughtfully sequenced, expert-led sessions and keynotes across eight deep-dive tracks.
  

From Around The Web:

• Artificial intelligence won’t take over media buying anytime soon, Digiday
• Battle-Tested Social Media Marketing Strategies That Bloggers Can Do in Minutes, The Blog Herald
• How Google’s Chrome Ad-Blocker Could Change Digital Advertising, CMS
• Voice Search: Is Your Content Prepared for the Verbal Revolution?, Content Marketing Institute

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.