MarTech Today: Marketo adds native ABM, AdBlock Plus’ new ad exchange & Salesforce’s new portal templates

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Marketo adds native ABM capabilities to its platform
  Sep 13, 2016 by Barry Levine
  The company says the new account-oriented offerings are the most complete native functions by any major marketing platform.
• Everything you need to know about marketing automation platforms in one report
  Sep 14, 2016 by Digital Marketing Depot
  B2B Marketing Automation Platforms: A Marketer’s Guide is the source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 49-page Marekting Land report, sponsored by Salesforce and Marketo, includes: profiles of 13 leading vendors pricing charts, capabilities, and more.
• AdBlock Plus announces new ad exchange; Not with our ads, say Google & AppNexus
  Sep 14, 2016 by Ginny Marvin
  It remains unclear if the ad blocker’s controversial ad exchange will get off the ground.
• Connecting the dots: How the customer data platform solves what ails marketers
  Sep 14, 2016 by Josh Manion
  How does a customer data platform fit into your marketing technology stack? Columnist Josh Manion discusses the role of the CDP and how it differs from other data platforms.
• Now you can move Google Analytics properties to other accounts in two steps
  Sep 14, 2016 by Ginny Marvin
  The new property-moving feature finally makes it easy to reorganize properties — all of their views — into other accounts
  
• Google updates Universal App Campaign targeting, touts 3 billion app installs from ads
  Sep 14, 2016 by Ginny Marvin
  The new version is aimed at delivering higher-value customers to app marketers with machine learning.
• Salesforce opens up Lightning Bolt portal templates for specific business needs
  Sep 14, 2016 by Barry Levine
  The new offerings build on last year’s launch of its Community Cloud template.

From Around The Web:

• Easy Ways to Improve Your WordPress Blog for Free, www.wpexplorer.com
• Creating Websites With Dropbox-Powered Hosting Tools, www.smashingmagazine.com
• Don’t Mess Up Your Website Redesign: An Evidence-Based Strategy, conversionxl.co
• Absolutdata Launches Powerful Artificial Intelligence (AI) Based Tool that Makes Sales Teams More, www.prnewswire.com
• 3 tips for marketers on building your first chatbot, venturebeat.com
• The 6 Critical Steps When You License Any New Marketing Software, www.convinceandconvert.com
• The Coming Ad Tech Renaissance Will Be Fueled By Chinese Money, adexchanger.com
• Three big problems with marketing automation rules (and how to solve them), www.econsultancy.com
• Three Marketing Automation Fails You’re Committing Today, www.marketingprofs.com
• 6 Click-to-Text Tools for Local Businesses, streetfightmag.com
• Google AMP: Ready Your Website, But Keep the Smartphone App (For Now), www.cmswire.com
• How to get started with Accelerated Mobile Pages, webmasters.googleblog.com
• Why Apple CEO Tim Cook Prefers Augmented Reality Over Virtual Reality, abcnews.go.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.