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MarTech Today: Marketo buys Bizible, why Radius and Leadspace merged & responsive web design is not enough

Barry Levine on May 2, 2018 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform
May 1, 2018 by Robin Kurzer
The move gives marketers the ability to track the buyer journey across all activation points.
How Salesforce’s acquisition of Cloudcraze expands its Commerce Cloud
May 1, 2018 by Barry Levine
There is now a B2B side to complement the previous B2C focus, pointing to more ways for Salesforce’s CRM to become e-commerce-enabled.
Here’s why Radius and Leadspace decided to combine
May 1, 2018 by Barry Levine
The two firms, best known for their predictive lead scoring, are now merged under the Radius brand in order to offer scale, global reach and quality data.
How to seamlessly augment the retail experience
May 1, 2018 by Rohit Gupta
Contributor Rohit Gupta predicts the future of in-store interactions which will be enabled by advanced technologies.
MetaX launches a blockchain-based whitelist of websites
May 1, 2018 by Barry Levine
The pilot project, called the adChain Registry, tests the idea of a community curating a list of quality sites, maintained through a miniature token-based economy.

From Marketing Land:

Mark Zuckerberg announces new ‘Clear History’ option & more at Facebook’s F8 Conference
May 1, 2018 by Amy Gesenhues
“This is the kind of control that we think people should have,” said Zuckerberg, after announcing users will be able to clear their browsing history on the site.
Four publisher groups to Google: Your GDPR proposal ‘severely falls short’
May 1, 2018 by Barry Levine
The organizations point to Google’s requirements that publishers collect consent and assume liability as some of the many issues.
Is responsive web design enough? (Hint: No)
May 1, 2018 by Kristopher Jones
Contributor Kris Jones explains why having a responsive web design is a great first step but combining AMP with a PWA design is better.

From Around The Web:

AR Studio: Create and Distribute New, Rich AR Experiences with Ease, Facebook for Developers

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.