MarTech Today: Martech + ad tech, a new report bursts blockchain’s hype bubble & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Martech + Ad tech, Part 1: The tools to transform insight into action Jun 11, 2018 by Jose Cebrian Navigating the convergence of martech and ad tech isn’t for the […]
Barry Levine on June 12, 2018 at 9:00 am
From MarTech Today:
- Martech + Ad tech, Part 1: The tools to transform insight into action
Jun 11, 2018 by Jose Cebrian
Navigating the convergence of martech and ad tech isn’t for the faint-hearted, but contributor Jose Cebrian describes the possibilities now arising.
- A new report bursts the blockchain bubble
Jun 11, 2018 by Barry Levine
The study from research firm GlobalData highlights blockchain’s value prop as a distributed ledger, but the author points out that it’s ‘not magic.’
From Marketing Land:
- Survey: 87% of mobile marketers see success with location targeting
Jun 11, 2018 by Greg Sterling
Benefits include better response, higher engagement and customer insights.
From Around The Web:
- How Vineyard Vines Uses Analytics to Win Over Customers, Harvard Business Review