MarTech Today: Martech + ad tech, optimism about new data privacy laws & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Martech + ad tech, part 2: Connected data and people-based marketing
  Jul 5, 2018 by Jose Cebrian
  Contributor Jose Cebrian lays out a vision of true customer-focused marketing and advertising and explains how technology makes the effort possible.
• Despite marketers’ optimism about new privacy laws, massive data breaches continue to rock consumers’ trust
  Jul 5, 2018 by Robin Kurzer
  Will GDPR and the recently passed California privacy law herald a new age where companies avoid breaches by taking proper precautions?
  

From Marketing Land:

• Should marketers own programmatic accounts as they do with SEM & Social?
  Jul 5, 2018 by Kevin Lee
  Contributor Kevin Lee discusses the pros and cons of large brands bringing some elements of programmatic media in-house.
• Close the Online/Offline Data Gap with AI-driven Call Intelligence
  Jul 5, 2018 by Digital Marketing Depot
  Consumers don’t think of their brand experiences as “online” or “offline.” They expect one consistent path to purchase, no matter how they interact with you. With mobile search and voice interactions on the rise, it’s more important than ever to make phone calls a critical part of your data-driven marketing strategy.
• SMX Advanced recap: Audience targeting in a privacy-centric world
  Jul 4, 2018 by Keri Morgret
  Contributor Keri Morgret recaps a session covering new developments in audience targeting and how tracking changes will affect the way you use audience targeting and remarketing.
  
• Facebook reminds developers deadline for app reviews is less than a month away
  Jul 3, 2018 by Amy Gesenhues
  App developers wanting to keep access to a number of APIs will need to submit their apps for review by August 1.

From Around The Web:

• Snapchat brings AR to Disney, Universal, Six Flags, Mobile Marketer

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.