• MarTech Today
  • Sections
    • Advertising
    • Marketing
    • Content
    • Social
    • Commerce
    • Sales
    • Analytics
    • Management
    • All
    • Home
  • Follow Us
    • Follow
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Social
  • Sales
  • Analytics
  • Mgmt
  • More
  • Events
    • Follow
  • SUBSCRIBE

MarTech Today

MarTech Today

Customer Data Platforms

Why are they so hot now?

Podcasting's Rise

Creating new marketing opportunities

Events

Attend the MarTech conference

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • All
  • Events
  • Newsletters
  • Home
MarTech Today Newsletter

Subscribe to MarTech Today to receive news and insights of where marketing, technology, and management converge.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


MarTech Today: Martech and the identity crisis, Chrome’s ‘Not Secure’ warnings & baking marketing into SaaS

Barry Levine on May 2, 2017 at 9:00 am
  • More

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

  • How martech is working to solve the consumer identity crisis
    May 1, 2017 by Barry Levine
    From machine learning to biometrics and blockchains, marketing technology companies aim to improve how they verify consumer identities.
  • Time’s up! MarTech is here and it’s your last chance to attend
    May 1, 2017 by MarTech Today
    In just one week, the world’s largest independent marketing technology conference designed for senior-level marketers and marketing technology professionals happens at MarTech in San Francisco, May 9-11. The show is programmed with one specific goal: to illuminate successful real-world practices at the intersection of marketing, technology, and management — no matter which software products or analyst frameworks […]

From Marketing Land:

  • Google’s Chrome will add new ‘Not secure’ warnings later this year
    May 1, 2017 by Barry Schwartz
    Have a search box or form on your website that runs over HTTP? You might want to switch your pages over to HTTPS by October.
  • 10 experts advise how to powerfully pair growth marketing with SaaS product development
    May 1, 2017 by Ben Jacobson
    Contributor Ben Jacobson taps 10 software gurus to reveal how SaaS marketers can bake marketing right into their products.
  • Why your explainer video matters to your B2B customers
    May 1, 2017 by Alexander Kesler
    Explainer videos are an essential asset for B2B marketers. Columnist Alexander Kesler shares tips for crafting powerful explainer videos that will bring your brand higher conversions.

From Around The Web:

  • How to Conquer Analytics Dashboard Fatigue, CMS Wire
  • Twitter Teams Up With Bloomberg for Streaming News, Wall Street Journal
  • Essential Small Business Website Features, Compukol
  • Is WordPress Still the Best?, The Blog Tyrant
  • The past, present, and future of design in Silicon Valley, TechCrunch
  • Ask Yoast: Give a division a separate domain?, Yoast
  • How Amazon is disrupting grocery, Retail Dive
  • Get Started with Email Automation, AWeber Communications
  • Seismic, an Oracle Marketing AppCloud Partner, Launches Application to Expand Marketing Teams’ Impact on the Bottom Line, Seismic
  • SintecMedia and Lotame Bring Audience Targeting to Broadcast TV, PR Newswire
  • Ad Tech Transparency And The Question of Market Manipulation, AdExchanger
  • How AI & Machine Learning Will Impact Paid Advertising, PPC Hero
  • Marketing Machines: Is Machine Learning Helping Marketers or Making Us Obsolete?, Unbounce
  • Alexa learns to talk like a human with whispers, pauses & emotion, TechCrunch
  • NPR, the AP and local newspapers are beginning to experiment with Amazon Echo, Poynter Online
  • “Facebook Rewards” QR codes dangle discounts for offline purchases, TechCrunch
  • Facebook created a new data network to lessen impact on user traffic, VentureBeat
  • Facebook’s Connected TV Ambition Meets a Reluctant Industry, AdAge


About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Popular Stories

Related Topics

Channel: MarTech Today Newsletter

Subscribe to MarTech Today to receive news and insights of where marketing, technology, and management converge.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

Attend Our Conferences

Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held:

April 3-5, 2019: San Jose

September 16-18, 2019: Boston



×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • The Ultimate Guide to Site Search User Experience
  • The Marketing Analytics Buyer’s Guide 2019
  • Mission Possible: Quality Content Marketing
  • 2019 Marketing Trends: Nine factors reshaping marketing and how you can stay ahead of them
  • The Dummies Guide to Enterprise Customer Data Platforms
See More Whitepapers

Webinars

  • From Site Search to Conversion: Strategies to increase website revenue
  • Google’s Black Box Bidding Solution: A look under the hood
  • 2019 Martech Trends You Need To Know
See More Webinars

Research Reports

  • B2B Marketing Automation Platforms
  • Account-Based Marketing Tools
  • Enterprise SEO Platforms
  • Call Analytics Platforms
  • Paid Media Campaign Management Platforms
  • Local Marketing Automation Tools
See More Research
Master these trends of martech
Sign up for our daily newsletter
Martech Today
Download the Martech Today app on iTunes
Download the Martech Today App on Google Play

Follow Us

Facebook Twitter

© 2019 Third Door Media, Inc. All rights reserved.