• MarTech Today
  • Sections
    • Ads
    • Marketing
    • Content
    • Sales
    • Analytics
    • Management
    • Resources
    • More
    • Home
  • Follow Us
    • Follow
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Mgmt
  • Resources
  • More
  • Events
    • Follow
  • SUBSCRIBE

MarTech Today

MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Management
  • Resources
  • More
  • Events
  • Newsletters
  • Home
MarTech Today Newsletter

MarTech Today: Martech and the identity crisis, Chrome’s ‘Not Secure’ warnings & baking marketing into SaaS

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: How martech is working to solve the consumer identity crisis May 1, 2017 by Barry Levine From machine learning to biometrics and blockchains, marketing technology companies aim to improve how […]

Barry Levine on May 2, 2017 at 9:00 am
  • More

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

  • How martech is working to solve the consumer identity crisis
    May 1, 2017 by Barry Levine
    From machine learning to biometrics and blockchains, marketing technology companies aim to improve how they verify consumer identities.
  • Time’s up! MarTech is here and it’s your last chance to attend
    May 1, 2017 by MarTech Today
    In just one week, the world’s largest independent marketing technology conference designed for senior-level marketers and marketing technology professionals happens at MarTech in San Francisco, May 9-11. The show is programmed with one specific goal: to illuminate successful real-world practices at the intersection of marketing, technology, and management — no matter which software products or analyst frameworks […]

From Marketing Land:

  • Google’s Chrome will add new ‘Not secure’ warnings later this year
    May 1, 2017 by Barry Schwartz
    Have a search box or form on your website that runs over HTTP? You might want to switch your pages over to HTTPS by October.
  • 10 experts advise how to powerfully pair growth marketing with SaaS product development
    May 1, 2017 by Ben Jacobson
    Contributor Ben Jacobson taps 10 software gurus to reveal how SaaS marketers can bake marketing right into their products.
  • Why your explainer video matters to your B2B customers
    May 1, 2017 by Alexander Kesler
    Explainer videos are an essential asset for B2B marketers. Columnist Alexander Kesler shares tips for crafting powerful explainer videos that will bring your brand higher conversions.

From Around The Web:

  • How to Conquer Analytics Dashboard Fatigue, CMS Wire
  • Twitter Teams Up With Bloomberg for Streaming News, Wall Street Journal
  • Essential Small Business Website Features, Compukol
  • Is WordPress Still the Best?, The Blog Tyrant
  • The past, present, and future of design in Silicon Valley, TechCrunch
  • Ask Yoast: Give a division a separate domain?, Yoast
  • How Amazon is disrupting grocery, Retail Dive
  • Get Started with Email Automation, AWeber Communications
  • Seismic, an Oracle Marketing AppCloud Partner, Launches Application to Expand Marketing Teams’ Impact on the Bottom Line, Seismic
  • SintecMedia and Lotame Bring Audience Targeting to Broadcast TV, PR Newswire
  • Ad Tech Transparency And The Question of Market Manipulation, AdExchanger
  • How AI & Machine Learning Will Impact Paid Advertising, PPC Hero
  • Marketing Machines: Is Machine Learning Helping Marketers or Making Us Obsolete?, Unbounce
  • Alexa learns to talk like a human with whispers, pauses & emotion, TechCrunch
  • NPR, the AP and local newspapers are beginning to experiment with Amazon Echo, Poynter Online
  • “Facebook Rewards” QR codes dangle discounts for offline purchases, TechCrunch
  • Facebook created a new data network to lessen impact on user traffic, VentureBeat
  • Facebook’s Connected TV Ambition Meets a Reluctant Industry, AdAge


About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

Channel: MarTech Today Newsletter

Subscribe to receive daily martech news and expert insights. See terms.


We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • A Beginner’s Guide to Omnichannel Marketing using Marketing Automation
  • The Top Five Objections That Hold Companies Back From Doing SEO
  • How To Optimize SEO With UGC
  • Email Tune-Up: A 5-Point Inspection to Get Your Program in Gear
  • Digital Marketing Report Q4 2020: Benchmarks and Insights for 2021
See More Whitepapers

Webinars

  • The Secret Behind SEO Success: Predict Rank with the Power of Data Science
  • How to Avoid the Digital Transformation Trap
  • How to Build a Marketing System of Record
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Receive daily martech news and analysis.
Martech Today
Download the Martech Today app on iTunes
Download the Martech Today App on Google Play

Channels

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • Home

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars
  • MarTech Conference

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff
  • Connect With Us

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • Instagram
  • RSS
  • iOS App
  • Google Play

© 2021 Third Door Media, Inc. All rights reserved.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok