MarTech Today: A MarTech quiz, Satisfi/IBM Watson’s new shopping assistants & tech to restore trust

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From Marketing Land: Do you have the martech knowledge you need? Dec 19, 2016 by Scott Brinker Albert Einstein said “The only source of knowledge is experience.” Seems the martech challenges we face prove […]

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Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarTech and other places across the web.

From Marketing Land:

  • Do you have the martech knowledge you need?
    Dec 19, 2016 by Scott Brinker
    Albert Einstein said “The only source of knowledge is experience.” Seems the martech challenges we face prove Einstein correct yet again. Matching practical experience with the right strategy, talent and organization makes the difference between leaders and stragglers in our software-powered marketing world. Where are you on that continuum? Take our quiz and find out […]
  • Satisfi and IBM Watson port their intelligent shopping assistants to two shopping malls
    Dec 19, 2016 by Barry Levine
    The chatbots, for the Mall of America and Fashion Island, follow the pilot project at Macy’s and point to the day when shoppers query their phone in a store instead of a store person.
  • Trust & transparency: Why we need it more than ever in 2017
    Dec 19, 2016 by Carl Erik Kjærsgaard
    Can technology help to create transparency and therefore restore trust in brands and agency partners? Columnist Carl Erik Kjærsgaard weighs in.

From Marketing Land:

From Around The Web:


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Barry Levine
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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