“It is time for brands to consider the nuances of each format at every stage of campaign production, allowing them to create an effective video for today’s multi-screen world,” explains Les Seifer of Tremor’s in-house Creative Studio. “Brands that use data smartly often discover surprising insights. In addition to the ‘who,’ you need to understand the ‘where’ and the ‘how’ before you start shooting your creative. Is your mobile audience watching video while they commute to work, or are they ‘second-screening’ while they watch TV? You want your creative to reflect these different scenarios. With these insights in mind, create customized creative experiences for each audience segment, screen and use case.”

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Large consumer brands are losing share to more nimble, digitally savvy challengers. Digital disruptors such as Casper and Dollar Shave Club operate with ultra-fast supply chains, using digital channels to create convenient and authentic shopping experiences. How do traditional marketers compete? Join our brand marketing experts as they tackle the biggest challenges facing consumer goods companies – and provide the strategies and tactics that will help you win.

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Geoffroy Martin has been named EVP and general manager for retail media at Criteo. Martin will be based in Paris and report to the company’s COO Mollie Spillman. “His background both running a global e-commerce business as well as consulting other businesses on how to innovate and grow positions him well to scale our retail media division as we drive forward Criteo’s multi-solution offering,” said Spillman. The advertising platform launched its retail media division in November, 2018. Prior to joining Criteo, Martin served as the COO and CEO of Art.com.

Marina Maher Communications (MMC) appointed Rema Vasan as its new EVP and chief innovation officer. In her new role, Vasan will oversee the company’s brand engagement group, corporate brand practice and develop new agency directives centered on consumer tech.  “Throughout her career Rema has rapidly innovated and applied new approaches and technology to marketing challenges, creating industry firsts that deliver stellar business results,” said MMC CEO Marina Maher. Vasan previously held marketing leadership roles with a number of leading brands, including Procter & Gamble, Pfizer, GlaxoSmithKline and Unilever.

The digital marketing and analytics platform iQuanti has hired Sreekant Lanka as its new head of paid media. Lanka will lead the company’s paid channel solutions and oversee its channel SMEs, solution specialists and paid media campaign operations. “Companies are looking to get a lot more through their digital marketing dollars and Sreekant will help lead iQuanti’s efforts to transform this space,” said iQuanti CEO Sastry Rachakonda. Prior to joining iQuanti, Lanka served as the head of programmatic account strategy for Google.

Medicx Media Solutions, a data analytics platform for healthcare marketers, announced two new executive roles: Loretta Lurie has been appointed senior VP of strategy and account services and Dr. Eric Trepanier will join the company as EVP and general manager. “As a pharmacist with an MBA and an experienced healthcare consultant, Eric is uniquely positioned to step into this new leadership role as we continue to scale our business,” said Medicx Media CEO Michael Weintraub, “Our team will also benefit greatly from the incredible agency and client-side expertise that Loretta brings to Medicx.” Dr. Trepanier comes to Medicx Media after serving as the SVP of marketing sciences for WebMD. Lurie is a veteran advertising executive with experience working for a number of agencies, including Spark Foundry, Outcome Health and PHD Worldwide.

How Customer Expectations Powered the Evolution From CMS to DXP – CMS Wire

Exclusive: Google suspends some business with Huawei after Trump blacklist – Reuters

GDPR adtech complaints keep stacking up in Europe – TechCrunch

We need to embrace AI’s humanity to unlock its creative promise – VentureBeat

Lightning Lessons: Machine learning in 3 steps – Think with Google

Data Consistency: The Real Challenge For Marketers In A Post-ITP World – AdExchanger

If you're looking for a conference that will prep you to navigate concrete pain points in marketing operations and technology, and organizational challenges you face daily — MarTech® is the place to be. Join us September 16-18, 2019 in Boston, MA for best practices and relevant case studies from senior marketers. Explore the possibilities at the intersection of marketing, technology, and management. View rates and register now!