Good morning, did your Friday get cut short after the Salesforce outage?

If so, you weren’t alone. Thousands of users who rely on Pardot and Salesforce Marketing Cloud in North America and Europe were locked out of their accounts on Friday, bringing productivity for affected organizations to a halt. The outage was reportedly caused by a faulty Pardot database script that inadvertently gave all Pardot users access to view and edit all of their company’s data, regardless of the permission settings.

While many of us strive for the unified view of our customers and seamless cross-platform marketing execution, Friday’s outage raised an alarming concern for many users. Being dependent on a single solution provider to manage our sales and marketing leaves us vulnerable to their security risks. Digital marketers need to have business and operational continuity plans in place to keep teams online and at work.

The outage has since been remediated, but some users are still seeing issues in their orgs. Salesforce shared two workarounds for users still experiencing difficulties.

Scroll on for your Pro Tip on building creative video experiences in a multi-screen world, marketers on the move and our curated reading list. Have a great day!

Jennifer Videtta,
Senior Editor

 
 
 
Pro Tip
 

Before creating a video, consider your mobile audience

“It is time for brands to consider the nuances of each format at every stage of campaign production, allowing them to create an effective video for today’s multi-screen world,” explains Les Seifer of Tremor’s in-house Creative Studio. “Brands that use data smartly often discover surprising insights. In addition to the ‘who,’ you need to understand the ‘where’ and the ‘how’ before you start shooting your creative. Is your mobile audience watching video while they commute to work, or are they ‘second-screening’ while they watch TV? You want your creative to reflect these different scenarios. With these insights in mind, create customized creative experiences for each audience segment, screen and use case.”

Read More »

 

Live Webinar: The Top 4 Digital Challenges Facing Consumer Brands And How to Solve Them - May 30

Sponsored by Mapp Digital

Large consumer brands are losing share to more nimble, digitally savvy challengers. Digital disruptors such as Casper and Dollar Shave Club operate with ultra-fast supply chains, using digital channels to create convenient and authentic shopping experiences. How do traditional marketers compete? Join our brand marketing experts as they tackle the biggest challenges facing consumer goods companies – and provide the strategies and tactics that will help you win.

Read More »

 
On the Move
 

Criteo’s retail media division gets a new general manager

Geoffroy Martin has been named EVP and general manager for retail media at Criteo. Martin will be based in Paris and report to the company’s COO Mollie Spillman. “His background both running a global e-commerce business as well as consulting other businesses on how to innovate and grow positions him well to scale our retail media division as we drive forward Criteo’s multi-solution offering,” said Spillman. The advertising platform launched its retail media division in November, 2018. Prior to joining Criteo, Martin served as the COO and CEO of Art.com.

Marina Maher Communications (MMC) appointed Rema Vasan as its new EVP and chief innovation officer. In her new role, Vasan will oversee the company’s brand engagement group, corporate brand practice and develop new agency directives centered on consumer tech.  “Throughout her career Rema has rapidly innovated and applied new approaches and technology to marketing challenges, creating industry firsts that deliver stellar business results,” said MMC CEO Marina Maher. Vasan previously held marketing leadership roles with a number of leading brands, including Procter & Gamble, Pfizer, GlaxoSmithKline and Unilever.

The digital marketing and analytics platform iQuanti has hired Sreekant Lanka as its new head of paid media. Lanka will lead the company’s paid channel solutions and oversee its channel SMEs, solution specialists and paid media campaign operations. “Companies are looking to get a lot more through their digital marketing dollars and Sreekant will help lead iQuanti’s efforts to transform this space,” said iQuanti CEO Sastry Rachakonda. Prior to joining iQuanti, Lanka served as the head of programmatic account strategy for Google.

Medicx Media Solutions, a data analytics platform for healthcare marketers, announced two new executive roles: Loretta Lurie has been appointed senior VP of strategy and account services and Dr. Eric Trepanier will join the company as EVP and general manager. “As a pharmacist with an MBA and an experienced healthcare consultant, Eric is uniquely positioned to step into this new leadership role as we continue to scale our business,” said Medicx Media CEO Michael Weintraub, “Our team will also benefit greatly from the incredible agency and client-side expertise that Loretta brings to Medicx.” Dr. Trepanier comes to Medicx Media after serving as the SVP of marketing sciences for WebMD. Lurie is a veteran advertising executive with experience working for a number of agencies, including Spark Foundry, Outcome Health and PHD Worldwide.

 
What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

How Customer Expectations Powered the Evolution From CMS to DXP – CMS Wire

Exclusive: Google suspends some business with Huawei after Trump blacklist – Reuters

GDPR adtech complaints keep stacking up in Europe – TechCrunch

We need to embrace AI’s humanity to unlock its creative promise – VentureBeat

Lightning Lessons: Machine learning in 3 steps – Think with Google

Data Consistency: The Real Challenge For Marketers In A Post-ITP World – AdExchanger

 
 
 
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The MarTech® Conference — Martech is Marketing

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