MarTech Today: Microsoft acquires Semantic Machines, YouTube’s new streaming music service & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Microsoft acquires Semantic Machines, signaling a deeper move into ‘conversational AI’
  May 21, 2018 by Robin Kurzer
  Microsoft says that the Berkeley-based technology company has created a ‘revolutionary’ new approach to building AI.

From Marketing Land:

• YouTube’s new streaming music service to start rolling out this week
  May 21, 2018 by Amy Gesenhues
  YouTube Music will include skippable and non-skippable in-stream ads.
  
• Buy vs. Develop It Yourself: Considerations for Scaling Your Ad Network
  May 21, 2018 by Digital Marketing Depot
  The question of whether to buy a performance marketing platform or develop core capabilities in-house is central to every ad network. For network owners and CTOs, who are under constant pressure to deliver innovation and revenue, it’s a decision with direct impact on short- and long-term business growth.

From Around The Web:

• Building Your MarTech Stack Into an Ecosystem, Marketo
• How Evan Spiegel Fumbled Snap’s Redesign, The Information
• The paradox of simultaneous martech consolidation and expansion, illustrated, Chief Marketing Technologist
• Winning with apps: 5 ways to punch up your mobile playbook, Think with Google

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.