MarTech Today: Mobile Operating Systems & Google Analytics For Search
Barry Levine on January 11, 2016 at 9:00 am
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Data Show Dramatic Shifts In Mobile Operating System Share Over Time
Jan 8, 2016 by Greg Sterling
The latest monthly smartphone and mobile data from comScore show little change. Google’s Android continues to lead the US smartphone market, with 51 percent market share. Apple’s iOS is roughly 10 points behind. Microsoft’s smartphone market share is below three percent, and BlackBerry is at one percent.
- Making The Most Of Google Analytics Audiences Within Your Search Campaigns
Jan 8, 2016 by Laura Collins
Search marketers, have you been using Google Analytics in conjunction with Remarketing Lists for Search Ads? If not, columnist Laura Collins is here to explain the benefits.
- Wanted: Session Ideas For SMX Advanced 2016
Jan 7, 2016 by Chris Sherman
We want your input to help us plan our upcoming SMX Advanced 2016 conference, which will be taking place in Seattle June 22–23, 2016. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at […]
From Around The Web:
- How machine learning is changing online retail for good, econsultancy.com
- 19 Free Tools for Email Marketing, www.practicalecommerce.com
- Ad Executives Scout Out Latest Tech at CES for Marketing Inspiration, www.wsj.com
- How Ad Tech and the Internet of Things Will Shape the Connected Lifestyle, www.adweek.com
- Google teams up with Lenovo on smartphone with Project Tango’s augmented reality, VentureBeat
- How To Build A Mobile App In 12 Easy Steps, www.biznessapps.com
- Malicious apps in Google Play made unauthorized downloads, sought root, arstechnica.com
- Microsoft is building its own SIM card for Windows, www.theverge.com
- Why other location-based technologies could steal beacons’ thunder in 2016, www.mobilecommercedaily.com
- YouTube Will Join Netflix And Amazon With Support For HDR Video, techcrunch.com